Event Follow-Up Automation Sequence
Marketing AutomationbeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at generating personalized, multi-email sequences with natural tone variations. Claude handles longer sequences slightly better; GPT-4o is faster for quick iterations.
When to Use This Prompt
Use this prompt immediately after hosting a webinar, conference, trade show, or virtual event to nurture attendees and convert them into leads or customers. It's essential when you have a list of engaged prospects who've already shown interest in your solution.
The Prompt
Create a 5-email follow-up sequence for attendees of a [EVENT TYPE] event held on [EVENT DATE]. The sequence should span 14 days and include:
## Email 1: Thank You (Send within 24 hours)
- Warm thank you message
- Highlight 2-3 key takeaways from the event
- Include link to event recording or resources
- Call-to-action: Schedule a demo or consultation
## Email 2: Value Reinforcement (Day 3)
- Share a relevant case study or success story
- Connect it to a problem discussed at the event
- Include a downloadable resource (whitepaper, guide, checklist)
- Soft CTA: Learn more about [PRODUCT/SERVICE]
## Email 3: Social Proof (Day 5)
- Feature testimonial or quote from a satisfied customer
- Highlight specific results or ROI
- Include customer logo or company name
- CTA: See how others are succeeding
## Email 4: Educational Content (Day 9)
- Share a relevant blog post, webinar, or tutorial
- Explain how it relates to event discussion
- Provide actionable tips attendees can implement immediately
- CTA: Explore more resources
## Email 5: Final Offer (Day 14)
- Limited-time offer or exclusive discount for attendees
- Emphasize urgency with expiration date
- Recap key benefits of your solution
- Strong CTA: Claim your offer now
For each email, include:
- Subject line (under 50 characters)
- Personalization opportunities using [FIRST_NAME], [COMPANY]
- Mobile-friendly formatting
- Unsubscribe option
Tone: Professional yet conversational, focused on value delivery rather than aggressive selling.
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Tips for Best Results
- 1.Customize the event type, date, and your product name in brackets before pasting. This ensures all emails feel relevant and specific to your attendees.
- 2.Test subject lines in your email platform's preview tool. Aim for 40-50 characters to maximize open rates on mobile devices.
- 3.Segment your follow-up sequence by attendee engagement level—VIP attendees might skip email 2 and go straight to the offer.
- 4.Include UTM parameters in all links (utm_source=event, utm_medium=email, utm_campaign=eventname) to track which emails drive conversions.
Example Output
**Email 1: Thank You (Subject: Thanks for joining us at MarketCon 2024!)**
Hi [FIRST_NAME],
Thank you for attending MarketCon 2024 yesterday! We loved connecting with you and hearing about your marketing challenges.
We wanted to recap three key takeaways from our session:
1. AI-driven personalization increases conversion rates by 35%
2. Marketing automation saves teams 15+ hours weekly
3. Data integration is the foundation of modern marketing
Miss our live demo? No problem—watch the recording here [LINK].
Ready to see how we can transform your marketing? Schedule a 20-minute consultation with our team.
[SCHEDULE DEMO BUTTON]
Best,
[YOUR NAME]
---
**Email 3: Social Proof (Subject: See how [COMPANY] increased leads by 40%)**
Hi [FIRST_NAME],
After attending MarketCon, you mentioned interest in improving lead quality. We thought you'd want to see how TechCorp achieved exactly that.
"Our marketing team was drowning in manual processes. Within 3 months of implementation, we cut admin time by 50% and increased qualified leads by 40%." — Sarah Chen, VP Marketing, TechCorp
Read the full case study to see their exact strategy.
[READ CASE STUDY BUTTON]
Curious if similar results are possible for [COMPANY]? Let's talk.
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.