Lead Nurture Email Sequence Builder
Email MarketingintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at creating natural, conversational email copy with strong narrative flow. GPT-4o is faster and equally strong at structure. Both handle personalization tokens and multi-section formatting well. For teams needing speed, GPT-4o; for nuance and tone, Claude.
When to Use This Prompt
Use this prompt when you need to build a complete email nurture sequence for new leads who haven't converted. It's ideal for B2B SaaS, enterprise software, or high-consideration products where leads need education and trust-building before purchase. Perfect for marketing teams launching new campaigns or optimizing existing sequences.
The Prompt
You are an expert email marketing strategist. Create a [NUMBER]-email nurture sequence for [TARGET_AUDIENCE] who have [LEAD_SOURCE] but haven't yet [DESIRED_ACTION].
## Campaign Context
- Product/Service: [PRODUCT_NAME]
- Key Value Proposition: [PRIMARY_BENEFIT]
- Sales Cycle Length: [DAYS] days
- Target Conversion: [CONVERSION_GOAL]
## Sequence Requirements
For each email, provide:
1. **Subject Line** (compelling, curiosity-driven, under 50 characters)
2. **Send Timing** (days after lead capture)
3. **Email Goal** (awareness, education, objection handling, or urgency)
4. **Body Copy** (150-200 words, conversational tone)
5. **CTA** (primary action with button text)
6. **Personalization Hooks** (where to insert dynamic fields)
## Tone & Style Guidelines
- Tone: [TONE: professional, casual, authoritative, friendly]
- Avoid: Hard selling in early emails, generic language, long paragraphs
- Include: Social proof, specific benefits, clear next steps
## Success Metrics to Consider
- Open rate target: [PERCENTAGE]%
- Click-through rate target: [PERCENTAGE]%
- Conversion rate target: [PERCENTAGE]%
Structure the sequence to move leads from awareness → consideration → decision. Space emails to avoid fatigue while maintaining momentum. Include at least one educational email and one social proof/testimonial email.
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.
Tips for Best Results
- 1.Replace all [BRACKETS] with specific details before pasting. Vague inputs produce generic sequences. The more specific your product details and audience, the better the copy.
- 2.Ask the AI to regenerate individual emails if they don't match your tone. Request 'more casual' or 'more technical' for specific emails rather than regenerating the entire sequence.
- 3.Test subject lines separately in your email platform before sending. Ask the AI for 3 subject line variations per email if your open rates are below target.
- 4.Include actual customer data if available. Replace [CASE_STUDY] and [PERCENTAGE] with real numbers—AI-generated stats are less credible than your actual results.
Example Output
## Lead Nurture Sequence: SaaS Project Management Tool
### Email 1: Welcome + Problem Recognition
**Subject:** The #1 reason your team is behind schedule
**Send Timing:** Day 0 (immediate)
**Goal:** Build awareness of the problem
**Body:** Hi [FIRST_NAME], thanks for downloading our guide. Most teams we talk to waste 8+ hours weekly on status updates and context-switching. That's not a productivity problem—it's a visibility problem. Our research shows teams using [PRODUCT] recover 10+ hours per week. Want to see how?
**CTA:** See How It Works (button)
**Personalization:** [FIRST_NAME], [COMPANY_NAME]
### Email 2: Social Proof + Case Study
**Subject:** How [INDUSTRY] teams cut project delays by 40%
**Send Timing:** Day 3
**Goal:** Build credibility through results
**Body:** [FIRST_NAME], I wanted to share something our customers are seeing. [COMPANY_CASE_STUDY] reduced project delays by 40% in their first month. They weren't looking for a tool—they were looking for visibility. The tool was just the solution. See what changed for them and their team.
**CTA:** Read the Case Study (button)
**Personalization:** [FIRST_NAME], [INDUSTRY]
### Email 3: Objection Handling + Feature Deep Dive
**Subject:** "Will my team actually use this?"
**Send Timing:** Day 6
**Goal:** Address adoption concerns
**Body:** Most teams worry adoption will be another burden. That's why we built [PRODUCT] with a 15-minute onboarding. No training required. Your team sees value on day one—not month three. Plus, our customers report 94% adoption within the first week.
**CTA:** Start Your Free Trial (button)
**Personalization:** [FIRST_NAME]
### Email 4: Urgency + Limited Offer
**Subject:** [FIRST_NAME], your trial is ready
**Send Timing:** Day 9
**Goal:** Drive conversion
**Body:** Your team can start recovering those 10+ hours this week. We're offering new users a personalized onboarding session (normally $500) free through [DATE]. This helps you see ROI faster and ensures your team gets the most from day one.
**CTA:** Claim Your Free Onboarding (button)
**Personalization:** [FIRST_NAME], [DATE]
Related Prompts
Related Reading
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.