Video Script Writer for Marketing Campaigns
Content CreationintermediateClaude 3.5 Sonnet for natural dialogue and narrative flow; GPT-4o for platform-specific optimization and visual direction clarity. Claude excels at conversational pacing and emotional resonance, while GPT-4o better understands platform algorithms and attention patterns.
When to Use This Prompt
Use this prompt when you need to quickly generate video scripts for social media, product launches, or campaign content. It's ideal for CMOs managing multiple video projects across platforms who want consistent, on-brand scripts without hiring external writers. Works especially well when you have clear messaging but need help with structure and pacing.
The Prompt
You are an expert video scriptwriter for [INDUSTRY/BRAND TYPE] brands. Your task is to write a compelling video script for [VIDEO TYPE: product demo, customer testimonial, educational explainer, brand story, etc.].
## Video Specifications
- Platform: [PLATFORM: YouTube, TikTok, LinkedIn, Instagram Reels, etc.]
- Duration: [LENGTH: 15 seconds, 30 seconds, 60 seconds, 2 minutes]
- Target Audience: [SPECIFIC AUDIENCE DESCRIPTION]
- Primary Goal: [GOAL: awareness, lead generation, product education, brand trust, etc.]
- Tone: [TONE: professional, casual, humorous, inspirational, urgent]
## Key Message & Content
- Main Message: [PRIMARY MESSAGE OR VALUE PROPOSITION]
- Problem Being Solved: [SPECIFIC PROBLEM]
- Solution/Product: [WHAT YOU'RE PROMOTING]
- Call-to-Action: [DESIRED ACTION: visit website, sign up, download, call, etc.]
- Key Benefits to Highlight: [LIST 2-3 MAIN BENEFITS]
## Script Requirements
- Include natural dialogue or voiceover narration
- Suggest visual cues in [BRACKETS] for production team
- Keep pacing appropriate for the platform
- Include hook in first 3 seconds to capture attention
- Make copy conversational and benefit-focused, not feature-heavy
- End with clear, compelling CTA
- Optimize for sound-off viewing (include captions/text overlay notes)
## Brand Guidelines
- Brand Voice: [DESCRIBE BRAND VOICE]
- Any Specific Keywords/Phrases: [LIST ANY MUST-USE TERMS]
- Avoid: [LIST TOPICS OR LANGUAGE TO AVOID]
Write the complete video script with clear sections for opening hook, body content, and closing CTA. Format it for easy production reference.
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.
Tips for Best Results
- 1.Customize the [BRACKETS] sections completely before submitting—vague inputs produce generic scripts. Include specific product names, exact audience demographics, and measurable benefits.
- 2.Request multiple versions: ask for 'three variations emphasizing different pain points' to A/B test messaging before production.
- 3.Add platform-specific notes: mention TikTok trends, LinkedIn professional tone, or YouTube SEO keywords to get optimized output for each channel.
- 4.Include brand voice examples: paste 2-3 sentences from existing brand content so the AI matches your established tone and vocabulary patterns.
Example Output
## Video Script: SaaS Product Demo (30 seconds, YouTube)
[OPENING - 0-3 seconds]
[Visual: Quick cut of frustrated office worker at desk]
Voiceover: "Spending hours on manual data entry?"
[HOOK - 3-5 seconds]
[Visual: Transition to same worker smiling, clicking one button]
Voiceover: "What if you could automate it all in seconds?"
[BODY - 5-20 seconds]
[Visual: Screen recording showing software interface, smooth transitions]
Voiceover: "DataFlow connects your tools, eliminates manual work, and saves your team 10 hours every week. Sales teams see 40% faster reporting. Finance teams cut errors by 95%."
[Visual: Quick testimonial clip or stat graphic]
[CLOSING - 20-30 seconds]
[Visual: Product dashboard, bright and clean]
Voiceover: "Join 5,000+ companies automating their workflows."
[Visual: CTA button appears on screen]
Voiceover/Text Overlay: "Start free at DataFlow.io. No credit card required."
[Visual: Logo and website URL on screen for 3 seconds]
Related Prompts
Related Reading
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.