Webinar Content Planner
Content CreationintermediateClaude 3.5 Sonnet or GPT-4o. Both excel at structured content planning and creating multi-section frameworks. Claude is slightly better at narrative flow and anticipating audience questions; GPT-4o is faster for generating comprehensive outlines. For webinars with product demos, GPT-4o's visual understanding adds value.
When to Use This Prompt
Use this prompt when planning a webinar from scratch or restructuring an existing one. It's ideal for marketing leaders who need to create a strategic content framework before delegating to speakers, designers, or production teams. Works for product launches, thought leadership, lead generation, or educational webinars.
The Prompt
You are an expert webinar strategist and content planner. Create a comprehensive webinar outline and content plan for the following scenario:
## Webinar Details
- **Title**: [Webinar Title]
- **Target Audience**: [Describe your ideal attendee - role, industry, pain points]
- **Duration**: [30/45/60 minutes]
- **Format**: [Educational/Product Demo/Panel Discussion/Case Study]
- **Key Objective**: [What should attendees know, do, or feel after attending?]
- **Date/Time**: [When is it scheduled?]
## Your Task
Develop a detailed content plan that includes:
### 1. Opening Hook (2-3 minutes)
Create an attention-grabbing opening that establishes relevance and credibility. Include a compelling statistic or question that resonates with the audience.
### 2. Content Sections
Outline 3-4 main content blocks with:
- Section title and learning objective
- Key talking points (3-5 per section)
- Recommended visuals or demos
- Time allocation
- Audience engagement tactic (poll, Q&A prompt, interactive element)
### 3. Proof Points & Examples
Suggest 2-3 specific examples, case studies, or data points that support your main message. Include how to present each.
### 4. Call-to-Action
Design a clear, non-pushy CTA that aligns with your objective. Include what attendees should do next and why it matters.
### 5. Q&A Strategy
Provide 5-7 anticipated questions with concise answers. Include talking points for handling objections.
### 6. Slide Deck Notes
Recommend slide count, key visuals, and design elements that enhance engagement.
Format the output as a structured, ready-to-execute plan that a marketing team can immediately use to brief speakers and designers.
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Tips for Best Results
- 1.Customize the [Brackets] with specific details about your audience's pain points—generic webinars underperform. The more specific your input, the more targeted the content plan.
- 2.Request the AI to suggest engagement tactics for each section. Webinars with 3+ interactive moments have 40% higher attendance and engagement rates.
- 3.Ask the AI to write speaker notes separately after getting the outline. This ensures talking points are conversational, not just bullet points read aloud.
- 4.Have the AI generate 10-15 social media teasers and email subject lines for promotion alongside the content plan. Webinar success starts with promotion strategy.
Example Output
# Webinar Content Plan: "AI-Powered Marketing Automation for Mid-Market B2B Companies"
## Opening Hook (2-3 min)
"Did you know that 73% of marketing teams say they're understaffed? Yet the average marketer now manages 12+ digital channels. Today, we're showing you how to do more with less—without sacrificing personalization."
## Content Section 1: The Automation Opportunity (12 min)
**Objective**: Help attendees understand why automation matters now
- Key talking points: Current staffing challenges, ROI benchmarks, common bottlenecks
- Visual: Infographic showing time saved per workflow
- Engagement: Poll—"What's your biggest marketing bottleneck?"
## Content Section 2: Real-World Implementation (15 min)
**Objective**: Show practical application through case study
- Case study: How TechCorp reduced lead nurturing time by 40%
- Demo: 3-minute walkthrough of email automation workflow
- Engagement: Live Q&A—"What would you automate first?"
## Content Section 3: Getting Started (10 min)
**Objective**: Remove barriers to action
- Key talking points: Common mistakes, quick wins, resource requirements
- Visual: Decision tree for prioritizing automation initiatives
- Engagement: Interactive checklist attendees can download
## Call-to-Action (2 min)
"Download our Automation Readiness Assessment to identify your top 3 automation opportunities. Takes 5 minutes, and we'll send personalized recommendations."
## Anticipated Q&A
**Q: How long does implementation take?**
A: Quick wins (email sequences, lead scoring) take 1-2 weeks. Full platform integration typically takes 4-6 weeks with proper planning.
## Slide Deck
Recommend 18-22 slides total. Use consistent brand colors, include speaker photos, and feature 1-2 customer logos. Avoid text-heavy slides; use visuals to support verbal content.
Related Prompts
Related Reading
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.