Build a 30-Day Threads Content Strategy
Social MediabeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at creating structured, actionable content strategies. Claude edges ahead for conversational tone guidance; GPT-4o is stronger at calendar formatting and tactical execution details.
When to Use This Prompt
Use this when you're launching or scaling your brand's presence on Threads and need a structured, executable plan. Ideal for marketing teams new to the platform who want to avoid random posting and instead build a cohesive strategy that drives real engagement and audience growth.
The Prompt
You are a social media strategist helping me build a content strategy for Threads, Meta's text-first social platform.
I need a 30-day content calendar and strategy framework that drives engagement and builds audience on Threads. This should be practical and actionable for my team to execute.
## My Business Context
- Industry/Business Type: [YOUR INDUSTRY]
- Target Audience: [WHO YOU'RE TRYING TO REACH]
- Current Threads Following: [YOUR CURRENT FOLLOWER COUNT]
- Main Goal: [AWARENESS/ENGAGEMENT/LEAD GENERATION/COMMUNITY BUILDING]
- Posting Frequency: [HOW MANY TIMES PER WEEK YOU CAN COMMIT]
## Content Pillars
I want to focus on these [3-4] content themes:
1. [PILLAR 1]
2. [PILLAR 2]
3. [PILLAR 3]
## What I Need
1. A content strategy framework explaining what works on Threads (tone, format, timing)
2. 5 specific content ideas for each pillar with example posts
3. A simple 30-day calendar showing which pillar to post each day
4. Engagement tactics specific to Threads (threading, replies, community building)
5. 3 metrics to track success
## Tone & Style
My brand voice is: [FORMAL/CONVERSATIONAL/WITTY/EDUCATIONAL/INSPIRING]
I want to [EDUCATE/ENTERTAIN/INSPIRE/BUILD COMMUNITY/DRIVE DISCUSSION]
Create a strategy I can hand to my team tomorrow and start executing immediately.
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Tips for Best Results
- 1.Customize the [BRACKETS] sections with specific details about your industry, audience, and constraints. Vague inputs produce generic strategies—specificity drives better recommendations.
- 2.Ask the AI to create 2-3 sample posts for each pillar so your team sees the exact tone and format before starting. This prevents misalignment during execution.
- 3.Request the AI include 'threading examples'—show how to break a single idea into 3-5 connected posts, since Threads rewards conversation chains over standalone posts.
- 4.After getting the strategy, ask the AI to create a simple one-page checklist your team can use daily: 'What type of post am I writing today? What's the engagement hook?' This reduces decision fatigue.
Example Output
## Threads Content Strategy: 30-Day Framework
### What Works on Threads
Threads rewards authentic, conversational content. The platform favors:
- **Threading**: Multi-part posts that tell a story (higher engagement than single posts)
- **Replies & Discourse**: Threads surfaces conversations, not just broadcasts
- **Personality**: Casual, behind-the-scenes, and opinion-driven content performs better than polished corporate messaging
- **Timing**: Early morning (6-9am) and evening (5-8pm) see highest engagement
### Content Pillar Breakdown
**Pillar 1: Industry Insights**
- Trend analysis threads (3-5 connected posts)
- "Hot take" posts on industry news
- Data-backed observations
- Weekly "what I'm reading" roundups
- Expert commentary on competitor moves
**Pillar 2: Behind-the-Scenes**
- Team member spotlights
- Day-in-the-life content
- Process breakdowns
- Wins and lessons learned
- Culture moments
**Pillar 3: Community Engagement**
- Q&A sessions
- Polls and discussions
- Replies to community questions
- Collaborative threads with other creators
- User-generated content features
### 30-Day Calendar
Week 1: Industry Insights (Mon), BTS (Wed), Community (Fri)
Week 2: BTS (Mon), Industry (Wed), Community (Fri)
Week 3: Community (Mon), Industry (Wed), BTS (Fri)
Week 4: Industry (Mon), Community (Wed), BTS (Fri)
### Success Metrics
1. **Engagement Rate**: Target 3-5% (likes + replies + reposts / impressions)
2. **Follower Growth**: Track weekly growth rate
3. **Thread Reach**: Monitor which content types get highest impressions
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.