Hashtag Strategy Research and Recommendations
Social MediabeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at research synthesis and providing structured, actionable recommendations. Claude is slightly better for understanding nuance in audience positioning.
When to Use This Prompt
Use this prompt when launching a new social media account, revamping your hashtag strategy, or trying to increase organic reach on a specific platform. It's ideal for marketers who want data-driven hashtag recommendations without manually researching hundreds of tags.
The Prompt
I need help developing a hashtag strategy for my [PLATFORM] social media account. Here's what you need to know:
## Business Context
- Industry/Niche: [YOUR INDUSTRY]
- Target Audience: [DESCRIBE YOUR IDEAL CUSTOMER]
- Content Focus: [MAIN TOPICS YOU POST ABOUT]
- Current Follower Count: [APPROXIMATE NUMBER]
- Geographic Location: [COUNTRY/REGION]
## Current Performance
- Top performing content type: [DESCRIBE]
- Engagement rate: [IF KNOWN]
- Main competitor hashtags: [LIST 3-5 COMPETITORS]
## Goals
- Primary goal: [INCREASE REACH / BUILD COMMUNITY / DRIVE TRAFFIC]
- Secondary goal: [OPTIONAL]
- Timeframe: [30/60/90 DAYS]
Please provide:
1. 15-20 relevant hashtags organized by tier (high-volume, medium-volume, niche-specific)
2. Hashtag mix recommendation (percentage breakdown for each tier)
3. Platform-specific best practices for [PLATFORM]
4. Hashtag rotation strategy for consistent posting
5. Tools to monitor hashtag performance
6. Red flags or hashtags to avoid in my industry
Format the hashtags as ready-to-copy lists I can use immediately.
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.
Tips for Best Results
- 1.Replace all [BRACKETED] placeholders with specific details about your business. Vague inputs produce generic hashtags that won't differentiate you from competitors.
- 2.Ask the AI to explain WHY each hashtag tier matters for your specific platform and audience, not just provide lists. This helps you understand strategy, not just copy tags.
- 3.Request the AI analyze 2-3 of your top competitor accounts and recommend hashtags they're using successfully that you're missing. This reveals competitive gaps.
- 4.Follow up by asking for a monthly hashtag audit template so you can track which hashtags drive conversions, not just impressions. Engagement metrics matter more than volume.
Example Output
## Hashtag Strategy for SaaS Marketing on Instagram
### High-Volume Hashtags (1M-10M posts)
- #SaaS
- #MarketingAutomation
- #B2BMarketing
- #DigitalMarketing
- #StartupLife
### Medium-Volume Hashtags (100K-1M posts)
- #SaaSMarketing
- #MarketingStrategy
- #GrowthHacking
- #B2BSales
- #MarketingTips
### Niche-Specific Hashtags (10K-100K posts)
- #SaaSFounders
- #MarketingAutomationTools
- #DemandGeneration
- #ABMStrategy
- #SaaSGrowth
### Recommended Mix
- 30% High-volume (3-4 hashtags per post)
- 50% Medium-volume (5-7 hashtags per post)
- 20% Niche-specific (2-3 hashtags per post)
### Rotation Strategy
Rotate 5-7 hashtags weekly to test performance and avoid hashtag fatigue. Monitor which combinations drive the most engagement using Instagram Insights.
### Tools to Monitor
- Instagram Insights (native)
- Sprout Social
- Later Analytics
### Hashtags to Avoid
- #Follow4Follow (engagement bait)
- #InstagramGrowth (often associated with bot activity)
Related Prompts
Related Reading
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.