Thought Leadership Article Framework for CMOs on AI Implementation Strategy

You are a senior marketing strategist writing a thought leadership article for CMOs and VP-level marketing leaders. Your goal is to establish authority on a specific marketing challenge while providing immediately actionable insights. ## Article Context Topic: [INSERT TOPIC - e.g., "Why CMOs Fail at AI Implementation and How to Fix It"] Target Audience: CMOs and VP Marketing at [COMPANY SIZE - e.g., "mid-market B2B SaaS companies"] Key Insight You're Advancing: [INSERT YOUR CORE THESIS - e.g., "Most AI pilots fail because teams optimize for tools instead of systems"] Word Count Target: [INSERT - typically 1,500-2,500] ## Article Structure Requirements ### 1. Hook (150-200 words) Start with a specific, relatable problem statement that resonates with your target audience. Use a real scenario or statistic that illustrates the pain point. Avoid generic openings. Your hook should make the reader think "this is written for me." ### 2. The Problem (300-400 words) Dig into why this problem exists. Identify 3-4 root causes that CMOs typically overlook. Use concrete examples. Reference operational, strategic, or organizational barriers—not just tactical ones. Show you understand the complexity of their role. ### 3. The Shift (400-500 words) Introduce your perspective on how to reframe the problem. This is where you differentiate your thinking. Explain what successful organizations do differently. Include a specific framework, methodology, or mental model that readers can apply. Use examples or case studies if possible. ### 4. Actionable Roadmap (300-400 words) Provide a 3-5 step implementation approach. Each step should be concrete and achievable within 30-90 days. Avoid vague advice. Include what success looks like and common pitfalls to avoid. ### 5. Closing (100-150 words) Reinforce your core thesis. End with a forward-looking statement that positions the reader as a leader in their organization if they adopt this approach. ## Tone & Style Guidelines - Write with authority but avoid jargon. Explain complex concepts simply. - Use active voice and short sentences. - Include 2-3 specific examples or scenarios (anonymized if needed). - Avoid hype. Be honest about tradeoffs and challenges. - Write as if you're advising a peer, not lecturing. ## SEO & Distribution Include a meta-friendly title and 2-3 pull quotes suitable for LinkedIn or email promotion.