Press Release Writer for Product Launches and Company Announcements
Content CreationintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at structured writing and maintaining professional tone throughout longer documents. GPT-4o is equally capable and slightly faster for this use case. Both handle AP style formatting and journalistic conventions well.
When to Use This Prompt
Use this prompt when launching new products, announcing partnerships, securing funding, or making significant company announcements. It's ideal for marketing teams that need professional press releases quickly without hiring external PR agencies, and ensures consistent formatting for media distribution.
The Prompt
You are an experienced PR professional writing press releases for [COMPANY_TYPE] companies. Create a professional press release following AP style guidelines.
## Key Information
- Company/Organization: [COMPANY_NAME]
- Announcement Type: [ANNOUNCEMENT_TYPE: product launch, partnership, funding, acquisition, leadership change, award, etc.]
- Main News: [CORE_ANNOUNCEMENT_DETAILS]
- Target Audience: [TARGET_AUDIENCE: journalists, industry analysts, customers, investors]
- Tone: [TONE: formal, approachable, technical, enthusiastic]
## Supporting Details
- Key Benefits/Impact: [WHAT_CHANGES_FOR_CUSTOMERS_OR_MARKET]
- Relevant Statistics or Data: [OPTIONAL_METRICS_OR_NUMBERS]
- Company Background: [1-2 SENTENCES_ABOUT_COMPANY]
- Call to Action: [DESIRED_ACTION: visit website, sign up for demo, read blog post, etc.]
- Embargo Date (if applicable): [DATE_OR_NONE]
## Requirements
- Length: 400-500 words
- Include a compelling headline and subheadline
- Structure: headline, dateline, opening paragraph (who, what, when, where, why), supporting quotes (2-3 from executives or stakeholders), company background boilerplate, media contact information
- Use active voice and strong action verbs
- Include 1-2 relevant quotes from [QUOTE_SOURCE_TITLE] that reinforce the news value
- Make the first paragraph answer the key journalistic questions
- End with standard boilerplate about the company
- Format for easy distribution to media outlets
Generate the complete press release ready to send to journalists and post on newswire services.
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Tips for Best Results
- 1.Provide specific quotes from real executives or stakeholders—generic quotes reduce credibility. Include their full title and department for authenticity.
- 2.Lead with the most newsworthy element in the first paragraph. Journalists decide within seconds whether to read further, so front-load the key announcement.
- 3.Include 2-3 concrete metrics or statistics (revenue impact, time savings, adoption rates) to make the announcement tangible and press-worthy rather than promotional.
- 4.Customize the boilerplate section to match your company's actual background, founding date, and mission. Generic boilerplate signals low-effort PR and reduces pickup chances.
Example Output
FOR IMMEDIATE RELEASE
TechFlow Launches AI-Powered Analytics Platform for Mid-Market Enterprises
New Solution Reduces Data Analysis Time by 80%, Enabling Faster Business Decisions
SAN FRANCISCO, CA – January 15, 2024 – TechFlow, a leading provider of enterprise analytics software, today announced the launch of InsightAI, an artificial intelligence-powered analytics platform designed specifically for mid-market companies. InsightAI enables business users to analyze complex datasets and generate actionable insights in minutes rather than days, without requiring advanced technical skills.
Mid-market enterprises spend an average of 40% of their analytics budget on manual data preparation and analysis. InsightAI automates these processes, allowing teams to focus on strategic decision-making. Early beta users reported an 80% reduction in time spent on routine analysis and a 35% improvement in forecast accuracy.
"Data shouldn't be a barrier to growth," said Sarah Chen, CEO of TechFlow. "InsightAI democratizes analytics by making sophisticated analysis accessible to every business user. We're empowering companies to compete with larger enterprises that have dedicated data science teams."
The platform integrates with existing data warehouses and business intelligence tools, requiring minimal IT involvement for deployment. Key features include natural language querying, automated anomaly detection, predictive modeling, and customizable dashboards.
"Our customers told us they needed faster insights without the complexity," said Marcus Rodriguez, VP of Product at TechFlow. "InsightAI delivers enterprise-grade analytics with consumer-grade simplicity. We've already seen adoption rates exceed our projections by 40%."
InsightAI is available immediately with flexible pricing starting at $5,000 per month. A free trial is available at www.techflow.com/insightai.
About TechFlow
Founded in 2018, TechFlow provides cloud-based analytics and business intelligence solutions to over 500 mid-market companies across North America. The company is backed by leading venture capital firms and is headquartered in San Francisco.
Media Contact:
Jennifer Walsh
Director of Communications
TechFlow
jennifer@techflow.com
(415) 555-0123
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Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.