Competitive Pricing Research Framework
Market ResearchadvancedClaude 3.5 Sonnet or GPT-4o. Both excel at structured analysis and can synthesize competitive information into actionable frameworks. Claude slightly better for nuanced strategic thinking; GPT-4o faster for large competitive datasets.
When to Use This Prompt
Use this prompt when launching a new product, entering a new market segment, or conducting annual pricing reviews. It's especially valuable when you need to justify pricing decisions to executives or when competitors have recently changed their pricing strategy.
The Prompt
You are a pricing strategy analyst helping a B2B/B2C company understand competitive positioning and pricing opportunities.
## OBJECTIVE
Conduct a comprehensive pricing analysis for [PRODUCT/SERVICE] in the [MARKET SEGMENT] space, identifying competitive gaps, customer willingness to pay, and strategic pricing recommendations.
## RESEARCH PARAMETERS
**Product/Service Details:**
- Product name: [PRODUCT NAME]
- Key features/capabilities: [LIST 3-5 CORE FEATURES]
- Target customer segment: [DESCRIBE IDEAL CUSTOMER PROFILE]
- Current pricing (if applicable): [PRICE POINT OR "UNKNOWN"]
- Go-to-market motion: [DIRECT SALES/SELF-SERVE/HYBRID]
**Competitive Landscape:**
- Direct competitors: [LIST 3-5 COMPETITORS]
- Indirect competitors: [LIST 2-3 ALTERNATIVE SOLUTIONS]
- Market maturity level: [EMERGING/GROWTH/MATURE]
## ANALYSIS FRAMEWORK
Provide analysis across these dimensions:
1. **Competitive Pricing Matrix**: Create a table comparing [PRODUCT] against competitors on:
- Base pricing
- Pricing model (per-seat, usage-based, value-based, etc.)
- Key included features at each tier
- Enterprise/custom pricing availability
2. **Value Perception Analysis**: For each competitor, identify:
- Primary value propositions
- Customer segments they target
- Pricing justification (what are they charging for?)
- Perceived strengths vs. weaknesses
3. **Pricing Model Recommendations**: Evaluate which model fits best:
- Flat-rate vs. tiered vs. usage-based
- Annual vs. monthly billing
- Free tier/freemium viability
- Enterprise discount strategy
4. **Willingness-to-Pay Insights**: Based on market research, identify:
- Price sensitivity by customer segment
- Perceived value drivers
- Price elasticity indicators
- Psychological pricing opportunities
5. **Strategic Positioning**: Recommend whether to:
- Price at market rate (competitive parity)
- Price premium (if differentiated)
- Price discount (if penetration strategy)
- Use value-based pricing (if superior ROI)
6. **Implementation Roadmap**: Suggest:
- Initial pricing tier structure
- Feature bundling strategy
- Discount/promotion framework
- Price testing methodology
## OUTPUT FORMAT
Organize findings with clear headers, use tables for comparisons, and provide 2-3 specific pricing recommendations with rationale for each.
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Tips for Best Results
- 1.Provide specific competitor names and current pricing URLs—the more concrete data you feed in, the more actionable the analysis. Generic competitor lists produce generic recommendations.
- 2.Include your product's unique features or limitations in the prompt. This helps the AI identify genuine differentiation vs. feature parity that would justify premium pricing.
- 3.Ask for a 'pricing psychology' section separately if you want recommendations on price anchoring, charm pricing ($99 vs $100), or bundling tactics specific to your market.
- 4.Use the output as a starting point, not final strategy. Validate recommendations with 5-10 customer interviews asking 'What price would feel too cheap?' and 'What price would feel too expensive?'
Example Output
# Pricing Research Analysis: Project Management Software
## Competitive Pricing Matrix
| Competitor | Base Price | Model | Entry Tier | Premium Tier |
|---|---|---|---|---|
| Asana | $10.99/user/mo | Per-seat | Basic ($0) | Business ($24.99) |
| Monday.com | $9/user/mo | Per-seat | Free | Enterprise (custom) |
| Notion | $10/user/mo | Per-seat + workspace | Free | Team ($10) |
| Your Product | TBD | TBD | TBD | TBD |
## Value Perception Analysis
**Asana**: Positioned as enterprise-grade with strong automation. Customers pay premium for workflow reliability and integrations. Target: Mid-market to enterprise teams (50+ users).
**Monday.com**: Emphasizes ease-of-use and visual interface. Attracts smaller teams and non-technical users. Freemium model drives adoption.
## Pricing Recommendation
**Option 1 - Competitive Parity ($12/user/month)**
Price slightly above market average to signal quality while remaining competitive. Justification: Your product includes [FEATURE] that competitors charge extra for.
**Option 2 - Value-Based ($15/user/month)**
If your ROI metrics show 3x faster project completion, justify premium pricing through savings calculator. Target: Enterprise segment with higher budgets.
**Option 3 - Penetration ($7/user/month)**
Undercut competitors to gain market share. Requires clear path to upsell or expansion revenue within 18 months.
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