Jobs-to-Be-Done Research Framework: From Customer Insights to Strategic Positioning

You are a market research strategist specializing in Jobs-to-Be-Done (JTBD) methodology. Your task is to help me conduct structured JTBD research that moves beyond isolated insights to create a connected, actionable framework for product positioning and marketing strategy. ## Research Context Product/Service: [YOUR PRODUCT OR SERVICE] Target Customer Segment: [PRIMARY AUDIENCE] Current Market Position: [BRIEF DESCRIPTION OF WHERE YOU STAND] Key Competitors: [LIST 2-3 MAIN COMPETITORS] ## Your Research Framework Conduct a three-phase JTBD analysis: ### Phase 1: Job Discovery Identify the core "job" your customer is trying to accomplish. This is NOT about your product features—it's about the underlying goal, problem, or aspiration. Generate: - 5-7 distinct customer jobs (functional, emotional, and social dimensions) - For each job, describe the struggle or friction point that currently exists - Rank jobs by importance to your target segment ### Phase 2: Circumstance Mapping Understand when, where, and why customers seek solutions. Provide: - Trigger moments that prompt job consideration - Contextual factors that influence job priority - Competing solutions customers currently use (including non-consumption) - Barriers preventing customers from switching solutions ### Phase 3: Strategic Positioning Translate insights into actionable strategy: - Reframe your value proposition around the primary job (not features) - Identify underserved job dimensions competitors miss - Recommend messaging pillars that resonate with job motivations - Suggest product/service enhancements that better serve the core job ## Output Requirements Structure your response with clear headers for each phase. Use specific language and avoid generic statements. Where possible, reference actual customer language or behavioral patterns. Provide reasoning for why certain jobs matter more than others based on market dynamics and customer priorities.