Customer Interview Guide Generator
Market ResearchbeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at generating structured, conversational content with natural follow-up prompts. Claude's strength in nuanced question design makes it particularly effective for avoiding leading questions.
When to Use This Prompt
Use this prompt when you're planning customer discovery interviews, user research sessions, or feedback conversations. It's ideal for product teams, UX researchers, and marketers who need a professional interview structure without starting from scratch.
The Prompt
Create a structured customer interview guide for [PRODUCT/SERVICE NAME]. I'm conducting interviews with [TARGET AUDIENCE DESCRIPTION] to understand [PRIMARY RESEARCH GOAL].
Please generate:
## Interview Objectives
Clear, measurable goals for what we want to learn from these interviews.
## Warm-Up Questions (3-4)
Easy, non-threatening questions to build rapport and get the participant comfortable.
## Core Research Questions (6-8)
Main questions designed to uncover insights about [SPECIFIC TOPIC]. Include follow-up prompts for each.
## Behavioral Questions (3-4)
Questions about past decisions, actions, and experiences related to [PRODUCT CATEGORY].
## Pain Point Questions (3-4)
Questions specifically designed to uncover frustrations, challenges, and unmet needs.
## Closing Questions (2-3)
Questions to wrap up, ask for referrals, and leave a positive impression.
## Interview Tips
Brief guidance on tone, pacing, and how to probe deeper without leading the participant.
Make questions open-ended, avoid jargon, and ensure the guide takes approximately [DESIRED INTERVIEW LENGTH] minutes to complete.
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Tips for Best Results
- 1.Customize the [BRACKETS] with specific product names and audience details—generic guides produce generic questions. The more specific your input, the more targeted your interview guide.
- 2.Add 'avoid yes/no answers' instruction if you want more open-ended responses. This prevents participants from giving surface-level answers that don't reveal deeper insights.
- 3.Request the AI regenerate specific sections if questions feel too leading or jargon-heavy. Iterate on tone until questions feel natural and conversational for your audience.
- 4.Include 'time estimates per section' in your prompt if you have strict interview windows. This ensures your guide fits your actual interview duration without cutting important questions.
Example Output
## Interview Objectives
- Understand current pain points in project management workflows
- Identify feature gaps in existing solutions
- Determine decision-making criteria when evaluating new tools
## Warm-Up Questions
1. Tell me about your current role and how long you've been in it.
2. What does a typical day look like for you?
3. How many projects are you typically managing at once?
## Core Research Questions
1. Walk me through how you currently manage your team's projects. What tools do you use?
- Follow-up: What made you choose those tools?
2. What's the biggest bottleneck in your current workflow?
- Follow-up: How often does this happen?
3. If you could change one thing about your current setup, what would it be?
## Behavioral Questions
1. Tell me about a time you switched to a new project management tool. What prompted that change?
2. How do you decide whether a new tool is worth implementing?
## Pain Point Questions
1. What frustrates you most about managing team collaboration?
2. When have you lost track of project deadlines or deliverables?
## Closing Questions
1. Is there anything else about your workflow you'd like to share?
2. Would you be open to a follow-up conversation if we have additional questions?
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.