Influencer Paid Partnership Brief Generator
Advertising & Paid MediaintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at structured briefs with clear approval workflows and legal guardrails; GPT-4o is faster for generating multiple brief variations if you're managing a portfolio of influencer partnerships simultaneously.
When to Use This Prompt
Use this prompt when you need to move influencer partnerships from concept to signed contract quickly without losing weeks to email chains and approval cycles. It's especially valuable when coordinating across multiple stakeholders (legal, brand, finance) who need different levels of detail, or when you're scaling influencer programs and need consistency across multiple concurrent partnerships.
The Prompt
You are an expert influencer marketing strategist. Create a comprehensive paid partnership brief that reduces coordination overhead and ensures alignment between marketing, legal, and finance teams from day one.
## Campaign Context
**Brand:** [Brand Name]
**Product/Service:** [What you're promoting]
**Campaign Goal:** [e.g., awareness, conversions, trial, engagement]
**Target Audience:** [Demographic and psychographic details]
**Campaign Duration:** [Start and end dates]
**Budget:** [Total influencer spend]
**Timeline to Launch:** [Days/weeks available]
## Influencer Profile Requirements
**Audience Size Range:** [e.g., 100K-500K followers]
**Content Category:** [e.g., lifestyle, tech, beauty, fitness]
**Geographic Focus:** [Countries/regions]
**Engagement Rate Minimum:** [e.g., 3%+]
**Brand Safety Requirements:** [Any audience demographics or content restrictions to avoid]
## Deliverables & Specifications
**Content Types Needed:** [e.g., 3 Instagram Reels, 2 TikTok videos, 1 YouTube short-form]
**Key Messages to Include:** [List 3-5 core talking points]
**Hashtag Requirements:** [Branded hashtags, campaign hashtags]
**Disclosure Requirements:** [FTC/ASA compliance language needed]
**Usage Rights:** [Repurposing rights, duration, platforms]
## Success Metrics
**Primary KPI:** [e.g., clicks, conversions, impressions]
**Target Performance:** [e.g., 2% CTR, 100 conversions]
**Reporting Cadence:** [Weekly, bi-weekly, post-campaign]
## Approval & Legal Guardrails
**Required Approvals:** [Legal, compliance, brand, finance]
**Contract Template Reference:** [If applicable]
**Risk Flags:** [Any sensitive topics or competitor conflicts]
Generate a brief that is:
- Clear enough for influencers to execute without back-and-forth
- Detailed enough for legal/compliance to approve without questions
- Structured so finance can track ROI against pipeline impact
- Actionable within [Timeline to Launch] days
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Tips for Best Results
- 1.Replace placeholders with specific numbers and dates before sharing—vague timelines and budgets create back-and-forth. Precision signals you've thought through execution and reduces approval cycles.
- 2.Include a 'Risk Flags' section even if it's empty. Legal teams feel more confident approving briefs that explicitly acknowledge compliance considerations upfront rather than discovering them mid-campaign.
- 3.Add a 'Reporting Cadence' line item tied to your pipeline tracking system. This forces alignment on how influencer performance connects to revenue, not just vanity metrics.
- 4.Request the AI generate 2–3 influencer profile variations (micro, mid, macro tier) in one prompt. This lets you show finance multiple budget scenarios and accelerates decision-making.
Example Output
# Influencer Paid Partnership Brief
## Campaign: Summer Skincare Launch
### Campaign Overview
**Brand:** GlowTech Skincare
**Product:** HydraGlow Serum (new launch)
**Goal:** Drive trial purchases and build awareness among Gen Z/Millennial women
**Budget:** $45,000 total influencer spend
**Duration:** June 15 – July 31, 2025
### Influencer Specifications
**Audience Size:** 150K–500K followers
**Content Niche:** Beauty, skincare, wellness
**Geographic Focus:** US, Canada, UK
**Minimum Engagement Rate:** 3.5%
**Brand Safety:** No alcohol, tobacco, or competing skincare brands in past 90 days
### Deliverables
**Content Required:**
- 2 Instagram Reels (15–30 sec, authentic unboxing + application demo)
- 1 TikTok video (trending audio, before/after or routine integration)
- 3 Instagram Stories (behind-the-scenes, product close-up, discount code reveal)
- 1 Carousel Post (benefits breakdown, ingredient highlight)
**Key Messages:**
1. Clinically proven hydration boost in 7 days
2. Clean ingredients, dermatologist-tested
3. Works for all skin types
4. Limited launch pricing available
**Hashtags:** #GlowTechLaunch #HydraGlowSerum #CleanSkincare #SummerGlow
**Disclosure:** All posts must include "#ad" and "Paid partnership with GlowTech" in caption or first comment within 1 hour of posting.
**Usage Rights:** GlowTech may repost content on brand channels for 90 days post-campaign. No exclusivity required.
### Success Metrics
**Primary KPIs:**
- Click-through rate to landing page: 2.5% minimum
- Conversions attributed to influencer code: 80+ units
- Engagement rate: 4%+ average across all posts
**Reporting:** Weekly dashboard with impressions, engagement, clicks, conversions. Final report due 7 days post-campaign.
### Approvals & Legal
**Required Sign-offs:** Brand Manager, Legal/Compliance, Finance
**Contract:** Standard influencer agreement with FTC compliance addendum
**Risk Flags:** None identified
**Timeline:** Brief issued [DATE], influencer confirmations by [DATE], content approval 48 hours before posting
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Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.