Facebook Ad Creative Brief Generator
Advertising & Paid MediaintermediateClaude 3.5 Sonnet or GPT-4o. Both excel at structured creative briefs with strategic depth. Claude handles nuance in audience psychology slightly better; GPT-4o produces more concise, actionable copy frameworks. Use Claude for exploratory briefs, GPT-4o for quick turnarounds.
When to Use This Prompt
Use this prompt when launching a new Facebook ad campaign or refreshing underperforming creative. It's ideal for briefing designers, copywriters, or video producers, and helps align stakeholders on creative direction before production begins.
The Prompt
You are an expert Facebook advertising strategist. Create a comprehensive creative brief for a Facebook ad campaign based on the following information:
## Campaign Overview
- Product/Service: [PRODUCT_NAME]
- Campaign Goal: [GOAL: awareness/consideration/conversion]
- Target Audience: [AUDIENCE_DESCRIPTION: age, interests, behaviors, pain points]
- Campaign Budget: [BUDGET]
- Campaign Duration: [START_DATE] to [END_DATE]
- Current Market Position: [BRIEF_MARKET_CONTEXT]
## Business Objectives
- Primary KPI: [METRIC: CTR/CPC/ROAS/conversion rate]
- Target Performance: [SPECIFIC_TARGET]
- Success Criteria: [WHAT_SUCCESS_LOOKS_LIKE]
## Competitive Context
- Main Competitors: [LIST_COMPETITORS]
- Key Differentiator: [WHAT_SETS_US_APART]
- Market Opportunity: [WHY_NOW]
## Creative Direction
Generate a detailed creative brief that includes:
1. **Core Message**: The single most compelling reason to act
2. **Emotional Hook**: What feeling should the ad evoke?
3. **Visual Style**: Recommended aesthetic, tone, and format
4. **Copy Approach**: Headline strategy, body copy tone, CTA recommendations
5. **Format Recommendations**: Specific ad formats (carousel, video, collection, etc.)
6. **Audience Insights**: Key pain points and desires to address
7. **Creative Variations**: 3-4 distinct creative angles to test
8. **Do's and Don'ts**: Platform-specific best practices for Facebook
9. **Success Metrics**: How to measure creative performance
10. **Next Steps**: Recommended testing and optimization approach
Make the brief actionable and specific to Facebook's algorithm and user behavior. Include concrete examples where relevant.
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Tips for Best Results
- 1.Provide specific audience data (age, interests, behaviors) rather than generic descriptions. The more detailed your input, the more targeted and effective the creative recommendations will be.
- 2.Include your actual budget and KPI targets. This helps the AI recommend realistic formats and testing strategies aligned with your resource constraints and performance goals.
- 3.Specify what makes your product different from competitors. Generic briefs produce generic creative—differentiation is the foundation of compelling ads.
- 4.Ask for 3-4 creative angles to test rather than one direction. This prompt works best when you're planning a testing framework, not just a single ad.
Example Output
# Facebook Ad Creative Brief: SaaS Project Management Tool
## Core Message
"Stop wasting 5+ hours weekly on status updates. Automate team alignment with AI-powered project intelligence."
## Emotional Hook
Frustration turning to relief and confidence. Show the before (chaos, missed deadlines) and after (clarity, control).
## Visual Style
Clean, modern, minimal design. Use bright accent colors (blue/green) against white space. Real team screenshots or authentic workspace footage. Avoid stock photos—authenticity drives 23% higher engagement on Facebook.
## Copy Approach
- **Headline**: Benefit-driven, curiosity gap ("The #1 reason your team wastes time...")
- **Body**: Conversational, address specific pain point, social proof
- **CTA**: Action-oriented ("See How It Works" or "Start Free Trial")
## Format Recommendations
1. **Video (15-30 sec)**: Show workflow transformation
2. **Carousel**: Feature 3-4 key benefits
3. **Collection**: Product showcase with testimonials
4. **Static Image**: Bold headline + before/after visual
## Creative Variations
1. **Time-Saving Angle**: "Reclaim 5 hours weekly"
2. **Team Collaboration**: "Finally, everyone's on the same page"
3. **Deadline Confidence**: "Never miss a deadline again"
4. **Cost Efficiency**: "Cut project management overhead by 40%"
## Do's and Don'ts
✓ Use video (65% higher engagement)
✓ Lead with benefit in first 3 seconds
✓ Include captions (80% watch without sound)
✗ Avoid overly salesy language
✗ Don't use generic team photos
## Success Metrics
Track: Video completion rate (target 50%+), CTR (target 1.5%+), CPC under $0.80, ROAS 3:1+
## Next Steps
Produce 4 video variations, A/B test headlines, optimize for mobile-first viewing.
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Trusted by 10,000+ Directors and CMOs.