Trigger-Based Campaign Designer
Marketing AutomationintermediateClaude 3.5 Sonnet or GPT-4o. Both excel at structured campaign design with logical flow and conditional logic. Claude's strength in multi-step reasoning makes it ideal for mapping trigger conditions and email sequences. GPT-4o provides excellent marketing copy and subject line variations.
When to Use This Prompt
Use this prompt when you need to design automated email sequences triggered by specific user behaviors. Perfect for onboarding new users, re-engaging inactive customers, or nurturing leads at critical decision moments. Ideal when you want AI to help structure the entire campaign logic before building in your automation platform.
The Prompt
You are an expert marketing automation strategist. Help me design a trigger-based email campaign that converts prospects at critical moments in their customer journey.
## Campaign Context
- Product/Service: [DESCRIBE YOUR OFFERING]
- Target Audience: [PRIMARY BUYER PERSONA]
- Business Goal: [e.g., increase trial signups, reduce churn, accelerate sales cycle]
- Current Challenge: [SPECIFIC PROBLEM YOU'RE SOLVING]
## Trigger Definition
Identify the specific user behavior or event that should activate this campaign:
- Trigger Type: [e.g., website visit, form submission, email open, purchase, inactivity]
- Trigger Condition: [SPECIFIC BEHAVIOR THAT INITIATES THE SEQUENCE]
- Ideal Timing: [WHEN SHOULD THE FIRST EMAIL SEND?]
## Campaign Structure
Design a 3-5 email sequence that includes:
1. **Trigger Email**: Immediate response to the user action
2. **Follow-up Emails**: Spaced [X DAYS] apart
3. **Exit Condition**: When should the sequence stop?
## For Each Email, Provide:
- Subject line (under 50 characters)
- Primary CTA and link destination
- Key message and value proposition
- Recommended send time
- Success metric (what indicates this email worked?)
## Additional Requirements
- Suggest personalization tokens to increase relevance
- Recommend A/B test variables for each email
- Identify any compliance considerations (GDPR, CAN-SPAM)
- Suggest segmentation rules to refine targeting
Provide the complete campaign blueprint in a structured format I can implement immediately in [YOUR MARKETING AUTOMATION PLATFORM].
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Tips for Best Results
- 1.Replace all [BRACKETS] with your specific data before submitting. The more detailed your context, the more personalized and actionable the campaign design will be.
- 2.Ask for A/B test recommendations for each email. This ensures your campaign is optimized from launch rather than requiring post-hoc testing.
- 3.Request segmentation rules explicitly. AI can identify when to skip emails or branch sequences based on user behavior, reducing irrelevant messaging.
- 4.Specify your automation platform (HubSpot, Marketo, Klaviyo, etc.) in the final request. AI can tailor the output format to match your platform's native syntax.
Example Output
## Trigger-Based Campaign: Free Trial Sign-Up Nurture
**Trigger**: User completes free trial registration form
**Ideal Timing**: Immediate (within 5 minutes)
**Campaign Duration**: 7 days
**Exit Condition**: User upgrades to paid plan or 7 days elapse
### Email 1: Welcome & Quick Start
**Subject**: "Your [Product] trial is live—here's what to do first"
**Send Time**: Immediately (5 min after signup)
**Primary CTA**: "Start your first project" → [onboarding link]
**Key Message**: Reduce time-to-value by guiding them to their first win
**A/B Test**: Subject line variant: "3 things to try in your first 10 minutes"
**Personalization**: [FirstName], [CompanyName], [TrialDaysRemaining]
### Email 2: Feature Highlight
**Subject**: "[FirstName], here's the feature saving teams 5 hours/week"
**Send Time**: Day 2, 10 AM (recipient timezone)
**Primary CTA**: "See it in action" → [demo video link]
**Key Message**: Social proof + specific ROI metric
**A/B Test**: Video demo vs. interactive walkthrough link
**Personalization**: [IndustryName], [CompanySize]
### Email 3: Success Story
**Subject**: "How [similar company] got 40% faster results"
**Send Time**: Day 4, 2 PM
**Primary CTA**: "Read the case study" → [case study page]
**Key Message**: Peer validation and concrete results
**A/B Test**: Case study vs. customer testimonial video
### Email 4: Limited-Time Offer
**Subject**: "Your trial ends in 3 days—upgrade and save 20%"
**Send Time**: Day 6, 9 AM
**Primary CTA**: "Upgrade now" → [pricing page]
**Key Message**: Scarcity + value + urgency
**A/B Test**: Discount percentage (20% vs. 30%)
**Compliance Note**: Clearly state offer expiration date
**Segmentation Rules**: Skip Email 4 if user has already upgraded; skip Email 3 if user hasn't logged in since Email 1
**Success Metrics**: Email 1 click rate >35%, Email 4 conversion rate >8%
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.