Display Ad Copy Generator
Advertising & Paid MediabeginnerChatGPT 4o or Claude 3.5 Sonnet. Both excel at generating multiple creative variations quickly while respecting character constraints. Claude slightly edges ahead for nuanced tone matching and strategic reasoning notes.
When to Use This Prompt
Use this prompt when you need to quickly generate multiple display ad variations for A/B testing or campaign launches. It's ideal for marketers who want AI to produce platform-ready copy that follows character limits and conversion best practices without manual formatting.
The Prompt
Generate 5 high-converting display ad headlines and body copy variations for a [PRODUCT/SERVICE] targeting [TARGET AUDIENCE]. The ads will run on [PLATFORM - Google Display Network, Facebook, LinkedIn, etc.].
Key Requirements:
- Headline: Maximum 30 characters, attention-grabbing, benefit-focused
- Body Copy: 2-3 sentences (max 90 characters total), clear value proposition
- Call-to-Action: One strong CTA per ad (e.g., "Learn More," "Shop Now," "Get Started")
- Tone: [SPECIFY TONE - professional, casual, urgent, friendly, etc.]
- Key Message: Focus on [PRIMARY BENEFIT OR UNIQUE SELLING POINT]
- Avoid: [LIST ANY WORDS/CLAIMS TO AVOID]
For each variation, include:
1. The complete headline
2. The complete body copy
3. The CTA button text
4. A brief note on why this angle works
Optimize for [GOAL - click-through rate, conversions, brand awareness, etc.]. Consider the platform's best practices and typical user behavior.
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Tips for Best Results
- 1.Specify your exact character limits and platform requirements upfront—different networks have different constraints (Google Ads, Facebook, LinkedIn all vary).
- 2.Include 2-3 competitor ad examples in your prompt to help the AI match your brand voice and positioning style more accurately.
- 3.Ask for A/B test hypotheses alongside each variation so you understand which psychological trigger each ad targets.
- 4.Request the AI rank variations by predicted performance based on conversion psychology principles—this helps you prioritize which to test first.
Example Output
**Variation 1: Benefit-Focused**
Headline: "Cut Costs 40% This Quarter"
Body: "Smart businesses use our platform to reduce expenses. Join 5,000+ companies saving time and money."
CTA: "See Your Savings"
Why it works: Specific number (40%) creates urgency; social proof builds trust.
**Variation 2: Problem-Solution**
Headline: "Tired of Manual Reporting?"
Body: "Automate your workflow in minutes. Get real-time insights without the headache."
CTA: "Start Free Trial"
Why it works: Opens with relatable pain point; positions solution as easy.
**Variation 3: Scarcity/Urgency**
Headline: "Limited: 50% Off Today Only"
Body: "Premium features at half price. Offer expires tonight at midnight."
CTA: "Claim Offer Now"
Why it works: Time-bound offer drives immediate action; exclusivity increases perceived value.
**Variation 4: Social Proof**
Headline: "Trusted by 10,000+ Teams"
Body: "See why leading brands choose us. Award-winning platform, proven results."
CTA: "Join Them Today"
Why it works: Numbers and credibility signals reduce skepticism; aspirational positioning.
**Variation 5: Curiosity-Driven**
Headline: "The Secret Top Performers Know"
Body: "Discover the strategy that gives competitors an edge. Free guide inside."
CTA: "Download Now"
Why it works: Curiosity gap compels clicks; free resource removes friction.
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.