Year-in-Review Email Campaign Generator
Email MarketingbeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at personalization and emotional tone. Claude edges ahead for warmth and nuance; GPT-4o for speed and formatting consistency.
When to Use This Prompt
Use this prompt in November-December to create year-end review emails that drive engagement and retention. Perfect for SaaS, e-commerce, and subscription businesses looking to celebrate customer wins and set up January renewals or upgrades.
The Prompt
Create a compelling year-in-review email campaign for [BRAND/COMPANY]. This email should celebrate customer achievements and milestones from the past year while reinforcing brand value.
## Email Details
- **Brand/Company**: [BRAND NAME]
- **Target Audience**: [CUSTOMER SEGMENT - e.g., "SaaS users", "e-commerce customers"]
- **Key Metrics to Highlight**: [LIST 2-3 METRICS - e.g., "total purchases", "hours saved", "projects completed"]
- **Brand Tone**: [TONE - e.g., "professional but warm", "playful and energetic"]
- **Email Length**: [SHORT/MEDIUM/LONG]
## Your Task
Write a year-in-review email that:
1. Opens with a personalized hook that acknowledges the customer's specific journey
2. Highlights 3-4 key achievements or milestones from the past year
3. Uses concrete numbers and data points to make the review feel authentic
4. Includes a clear call-to-action for the new year (renewal, upgrade, referral, etc.)
5. Closes with gratitude and forward-looking optimism
## Format Requirements
- Subject line (under 50 characters)
- Preview text (under 100 characters)
- Email body (3-4 short paragraphs)
- One clear CTA button
Make the email feel personal and data-driven, not generic. Use specific numbers and customer-centric language.
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Tips for Best Results
- 1.Replace generic placeholders with actual customer data: use real metrics, real timelines, and real achievements. Vague numbers feel inauthentic and undermine the entire email.
- 2.Lead with the customer's story, not your company's. Start with what they accomplished, not what you shipped. This shifts focus from self-promotion to genuine celebration.
- 3.Include one surprising or unexpected stat—something the customer might not have realized about their own usage. This creates a 'wow' moment and increases email engagement.
- 4.Test the CTA against your business goal: renewal, upgrade, referral, or feedback. Year-end emails work best when they drive a specific next action, not just nostalgia.
Example Output
**Subject Line:** Your 2024 in Numbers (and We're Grateful)
**Preview Text:** You accomplished more than you think this year.
---
Hi Sarah,
As 2024 wraps up, we wanted to share something special: your year in numbers.
You logged into Acme 247 times this year. You completed 18 projects. You saved your team approximately 156 hours of manual work. That's not just a statistic—that's real impact.
What struck us most wasn't the volume, though. It was watching you grow from a single-project user in January to managing cross-functional workflows by October. You discovered features we didn't even know you needed, and your feedback shaped our product roadmap.
Your success is our success. In 2025, we're doubling down on the tools that matter most to you: faster integrations, smarter automation, and a team that listens.
Ready to do even more next year? Renew your plan before December 31st and lock in 2024 pricing—plus early access to three new features launching in Q1.
[Renew Your Plan]
Thank you for making 2024 remarkable.
The Acme Team
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