Seasonal Email Campaign Planner
Email MarketingbeginnerClaude 3.5 Sonnet or GPT-4o. Claude excels at structured planning and creates well-organized campaign frameworks. GPT-4o offers faster processing and strong creative subject line generation. Both handle seasonal context well.
When to Use This Prompt
Use this prompt 4-6 weeks before a major seasonal event (holidays, back-to-school, summer, etc.) to develop a coordinated email strategy. It's ideal when you need to move quickly from planning to execution and want to ensure your seasonal campaigns align with business goals and audience expectations.
The Prompt
I need help planning a seasonal email campaign for [SEASON/HOLIDAY] targeting [TARGET_AUDIENCE]. My business is [BUSINESS_TYPE] and we sell [PRODUCT/SERVICE].
Please create a complete email campaign plan that includes:
## Campaign Overview
- Campaign name and theme
- Primary goal (sales, engagement, brand awareness)
- Recommended send dates and frequency
- Expected performance benchmarks for our industry
## Email Series Structure
Create 3-4 email subjects and brief descriptions for a sequence that:
- Builds anticipation or awareness
- Drives action or conversion
- Includes a follow-up or retention element
## Content Recommendations
For each email, suggest:
- Key messaging angle
- Call-to-action (CTA)
- Recommended tone (promotional, educational, festive, etc.)
- Visual/design elements that fit the season
## Audience Segmentation
Recommend how to segment our email list for this campaign based on:
- Purchase history
- Engagement level
- Customer lifecycle stage
## Success Metrics
Define 3-4 KPIs we should track and what would constitute success for each.
Format the response as an actionable plan I can share with my team.
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Tips for Best Results
- 1.Customize the [PLACEHOLDERS] with specific dates, audience details, and business context—the more specific your input, the more tailored and actionable the campaign plan will be.
- 2.Ask follow-up questions about past seasonal campaign performance: 'What worked last year?' or 'What was our best-performing email subject line?' to get recommendations based on your history.
- 3.Request A/B testing recommendations by adding: 'Suggest which elements we should A/B test (subject lines, CTAs, send times) to optimize performance.'
- 4.Use the output as a starting template, then refine by asking the AI to adjust tone, add product-specific details, or create variations for different customer segments.
Example Output
## Holiday Email Campaign Plan: "Winter Wonderland Sale"
**Campaign Goal:** Drive 25% revenue increase during November-December
**Send Dates:** Nov 15, Nov 22, Nov 29, Dec 10, Dec 20
**Target Audience:** Active customers + engaged subscribers
### Email Series
**Email 1 (Nov 15): "Early Access Starts Now"**
- Subject: "VIP Early Access: Holiday Sale Starts Today"
- Goal: Create urgency and reward loyal customers
- CTA: "Shop Early Access"
- Tone: Exclusive, festive
**Email 2 (Nov 22): "Don't Miss Out"**
- Subject: "Last Chance: Early Access Ends Tomorrow"
- Goal: Convert fence-sitters before main sale
- CTA: "Complete Your Holiday Shopping"
- Tone: Friendly urgency
**Email 3 (Nov 29): "Main Sale Launch"**
- Subject: "Black Friday Deals Are Live – Up to 40% Off"
- Goal: Drive maximum conversions
- CTA: "Shop All Deals"
- Tone: Energetic, promotional
**Email 4 (Dec 10): "Last Minute Gifts"**
- Subject: "Still Shopping? Gift Ideas Delivered by Dec 24"
- Goal: Capture last-minute buyers
- CTA: "Find Perfect Gifts"
- Tone: Helpful, reassuring
### Segmentation Strategy
- **Segment A (High-Value):** Customers with 3+ purchases, $500+ lifetime value → Full discount offer
- **Segment B (Active):** Engaged subscribers, 1-2 purchases → Standard discount + free shipping
- **Segment C (Dormant):** No purchase in 6+ months → Special reactivation offer
### Success Metrics
- Open Rate: Target 28% (industry avg: 21%)
- Click-Through Rate: Target 4.2% (industry avg: 2.8%)
- Conversion Rate: Target 2.8% (industry avg: 1.5%)
- Revenue: $[TARGET_AMOUNT]
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