Agency Brief Generator
Marketing LeadershipintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at structured document generation and maintains consistency across complex briefs. GPT-4o offers faster processing for time-sensitive briefs. Both handle multi-section formatting well.
When to Use This Prompt
Use this prompt when you need to quickly create a comprehensive agency brief for external partners—whether you're onboarding a new agency, launching a campaign, or formalizing project scope. It's ideal for CMOs who want to ensure alignment between internal strategy and agency execution without spending hours drafting from scratch.
The Prompt
You are an expert marketing strategist helping a CMO create a comprehensive brief for an external agency partner. Generate a detailed agency brief based on the following information:
## Project Overview
- Project Name: [PROJECT_NAME]
- Campaign Type: [CAMPAIGN_TYPE] (e.g., brand awareness, product launch, demand generation)
- Target Audience: [TARGET_AUDIENCE]
- Campaign Duration: [START_DATE] to [END_DATE]
- Budget Range: [BUDGET]
## Business Context
- Current Market Position: [MARKET_POSITION]
- Key Competitors: [COMPETITORS]
- Primary Business Objective: [PRIMARY_OBJECTIVE]
- Success Metrics: [KEY_METRICS]
## Creative Direction
- Brand Tone: [BRAND_TONE]
- Key Messages: [KEY_MESSAGES]
- Creative Constraints: [CONSTRAINTS]
- Deliverables Required: [DELIVERABLES]
## Organizational Details
- Internal Stakeholders: [STAKEHOLDERS]
- Approval Timeline: [APPROVAL_TIMELINE]
- Agency Contact Point: [PRIMARY_CONTACT]
Create a professional agency brief that includes:
1. Executive Summary (2-3 sentences)
2. Campaign Objectives (3-4 bullet points)
3. Target Audience Profile
4. Key Messages and Positioning
5. Deliverables and Timeline
6. Success Metrics and Reporting
7. Budget Allocation (if applicable)
8. Approval Process and Key Dates
9. Internal Stakeholder Contacts
10. Any Special Considerations or Constraints
Format the brief for immediate distribution to agency partners. Use clear headers, bullet points, and professional language. Ensure all sections are actionable and specific.
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Tips for Best Results
- 1.Fill in all [BRACKETS] with specific details before running the prompt—vague inputs produce generic briefs. Include actual dates, competitor names, and measurable objectives.
- 2.If you have existing brand guidelines or previous campaign briefs, paste them into the prompt to ensure consistency in tone and messaging across agency communications.
- 3.Request the brief in your preferred format (Google Doc, Word, Markdown) by adding 'Format as [FORMAT]' at the end to save reformatting time.
- 4.Use this as a template generator: run it once, then save the output structure as your standard brief template for all future agency partnerships.
Example Output
# Agency Brief: Q2 Product Launch Campaign
## Executive Summary
We're launching our new enterprise analytics platform to mid-market B2B companies. This 12-week campaign will drive awareness, generate qualified leads, and establish thought leadership in the competitive analytics space.
## Campaign Objectives
- Generate 500+ qualified leads for sales team
- Achieve 2M+ impressions across target channels
- Build brand authority through 15+ third-party placements
- Drive 25% increase in website traffic from target segments
## Target Audience Profile
Decision-makers at mid-market companies (100-1000 employees) in financial services, healthcare, and retail. Primary personas: VP of Operations, Chief Analytics Officer, VP of Business Intelligence. Pain points: manual reporting, data silos, lack of real-time insights.
## Key Messages
1. "Real-time insights, zero complexity"
2. "Enterprise power, mid-market price"
3. "From data chaos to competitive advantage"
## Deliverables and Timeline
- Week 1-2: Strategy and creative concepting
- Week 3-4: Asset development (video, landing pages, email templates)
- Week 5-8: Campaign launch and optimization
- Week 9-12: Reporting and performance analysis
## Success Metrics
- Cost per lead: $[X]
- Lead quality score: 7+/10
- Content engagement rate: 3%+
- Campaign ROI: 3:1 minimum
## Budget Allocation
- Paid media: 50%
- Creative production: 25%
- Content and copywriting: 15%
- Contingency: 10%
## Approval Process
All creative assets require sign-off from CMO and VP Product by Friday EOD. Final campaign launch approval by CEO by Week 4.
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.