How to make your brand the source LLMs recommend. The complete framework for AI search visibility — backed by research, built for CMOs.
527%
AI referral traffic growth YoY
Ahrefs, 2025
4.4×
AI conversion rate vs. Google organic
Profound, 2025
84%
of Fortune 500 not tracking AI visibility
Datos/BrightEdge
This course is for the people who need to act on AI search — not just read about it.
Know AI search is reshaping how customers find brands — but don’t have a playbook yet
Run SEO programs but haven’t adapted for ChatGPT, Perplexity, and Google AI Overviews
Want a research-backed framework they can implement or sell to clients this quarter
Need to brief their teams on AI SEO without spending a week reading fragmented blog posts
Most marketing leaders are flying blind in AI search.
Your team optimizes for backlinks and Domain Rating. Meanwhile, YouTube mentions correlate 2.8× more strongly with AI visibility. The game changed. Most teams are still playing the old one.
AI referral traffic is 1% of total web traffic — but growing 165× faster than organic. McKinsey projects $750B in consumer spending through AI search by 2028. The moat-building window is now.
Only 16% of Fortune 500 brands track AI search. The other 84% are ceding ground to competitors who show up when ChatGPT and Perplexity answer customer questions. First-mover advantage is compounding.
Not theory. Tangible frameworks, templates, and action plans you can use this week.
A 30-day sprint plan your team can start this week
Platform-specific playbooks for ChatGPT, Perplexity, and AI Overviews
A 30-point CITED Audit Scorecard to benchmark your AI visibility
Content templates and briefs ready to hand to your team
The 8 metrics that actually matter for AI search performance
A technical readiness checklist for AI crawlers and agents
12 lessons that take you from “what is AI SEO?” to “my brand is the one LLMs recommend” in about 60 minutes. No jargon filler — just research, frameworks, and action plans.
C
Clarity
I
Infrastructure
T
Trusted Sources
E
Extractable Content
D
Distribution
Lesson 1: The New Search Landscape
6 min read · No signup required