Magica

Magica is a single access layer over the frontier models: Claude, Gemini, Perplexity, Grok and DeepSeek for text, Midjourney, Flux, Stable Diffusion and Ideogram for images, Sora, Veo, Kling, Luma and Hailuo for video, plus deck generation. You describe the outcome and it routes the work, rather than asking you to know which model is currently best at what.

The commercial argument is one most marketing teams will recognise from their own credit card statement. Model subscriptions have quietly multiplied, and a team that wants serious text, image, and video capability is running four to six separate plans, most of them underused in any given month. Consolidating that into one bill with one interface is a real saving, and the routing removes a genuine cognitive tax — model leadership changes every few weeks, and few marketers have the appetite to track which video generator is ahead this month.

The caution with any aggregator is that you are adding a layer between yourself and the model vendors. Access to the newest release can lag its direct launch, deep provider-specific features may be flattened away, and a workflow built on the aggregator's interface makes leaving costlier than it looks. There is a hard-nosed way to evaluate this: add up what you currently pay across model subscriptions, subtract what Magica would cost, and check the difference against the specialist features you would give up. If your team uses many models shallowly, the maths tends to work. If one model is central to a critical workflow, keep that one direct.