10 Best AI PR Tools for Agency Teams

Muck Rack AI9.2/10

Muck Rack's AI-powered journalist database and media monitoring is built specifically for PR agencies managing multiple clients. The AI assists with media list building, pitch personalization, and coverage analysis—directly addressing the multi-account workflow challenge. Scales efficiently across client portfolios without requiring separate tool instances.

Cision AI8.9/10

Cision's enterprise media intelligence platform includes AI-driven media recommendations and automated monitoring across earned, shared, and owned channels. Strong for agencies managing large client bases with complex coverage tracking needs. ROI justification is straightforward for agency billing models.

Prowly AI8.7/10

Prowly combines media database access with AI-assisted pitch writing and journalist relationship tracking. Built for agency workflows with multi-client support, customizable templates, and collaboration features that keep distributed teams aligned on client messaging.

Jasper8.4/10

Jasper's brand voice training and multi-workspace setup makes it ideal for agencies maintaining distinct client identities. Generates press releases, media kits, and pitch emails at scale while preserving each client's unique tone. Team collaboration features support agency account structures.

Writer8.2/10

Writer's enterprise-grade content generation with brand compliance controls is well-suited for agencies that need to enforce client guidelines across team members. Handles press release drafting, media advisory copy, and crisis communication templates with audit trails for client accountability.

BuzzSumo AI8/10

BuzzSumo's content research and trend analysis capabilities help agencies identify newsworthy angles and competitive positioning for clients. AI-powered insights on what content resonates with target audiences inform pitch strategy and media relations planning.

SparkToro7.8/10

SparkToro's audience research and media consumption insights help agencies understand where journalists and influencers actually spend time. Informs smarter media list building and helps justify strategic recommendations to clients with data-backed audience intelligence.

Gong AI7.6/10

For agencies handling client calls and media interviews, Gong's conversation intelligence captures talking points, messaging consistency, and client feedback. Helps agencies coach clients on media training and ensures consistent positioning across multiple spokesperson interactions.

Copy.ai7.4/10

Copy.ai's rapid content generation and template library accelerates press release drafting and media pitch creation. Affordable for agencies with tight project budgets and useful for junior team members learning PR writing fundamentals while maintaining quality baseline.

AlsoAsked AI7.2/10

AlsoAsked reveals search-driven questions and topics journalists and audiences are asking about. Helps agencies identify emerging story angles and media hooks that align with client expertise, informing proactive media outreach and thought leadership positioning.