10 Best AI Data Enrichment Tools for B2B Companies

Essential AI-powered platforms that transform raw prospect and customer data into actionable intelligence for B2B marketing and sales teams.

Last updated: February 2026 · By AI-Ready CMO Editorial Team

B2B companies face a critical challenge: raw data without context rarely drives revenue. Data enrichment—layering intelligence onto customer records, prospect profiles, and market signals—has become table stakes for competitive positioning. This list focuses on AI-native enrichment tools that go beyond simple database appends to deliver predictive insights, behavioral signals, and intent data that inform strategy and execution.

We evaluated tools across three dimensions: enrichment depth (how much actionable intelligence they add), B2B-specific features (account-based marketing, firmographic data, buying signals), and integration maturity (how easily they plug into existing marketing stacks). These tools are built for revenue operations teams, demand generation leaders, and marketing operations managers who need to move beyond vanity metrics to insight-driven campaigns.

The best data enrichment platforms don't just fill in missing fields—they reveal intent, predict buyer behavior, and enable personalization at scale.

6sense9.2/10

Purpose-built for B2B intent data and account-based marketing, 6sense combines first-party behavioral signals with third-party intent to identify in-market accounts. Its AI engine prioritizes accounts by buying stage and propensity, making it essential for demand generation teams targeting enterprise accounts. Strongest fit for companies with $5M+ ARR and complex sales cycles.

AI Outreach & CRM · Freemium with limited intent data; Pro/Enterprise pricing custom, typically $50K-200K+ annually depending on account volume and data enrichment tier

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ZoomInfo AI8.9/10

ZoomInfo's AI layer enriches contact and company records with real-time intent signals, technographic data, and buyer behavior patterns. The platform's strength lies in breadth—it covers 200M+ B2B contacts globally—and its ability to surface decision-makers within target accounts. Ideal for mid-market and enterprise teams running multi-touch campaigns.

AI CRM & Sales Intelligence · Enterprise ($50K-500K+ annually, based on seats, data usage, and module selection)

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Salesforce Einstein8.6/10

For organizations already in the Salesforce ecosystem, Einstein's native AI enrichment capabilities—predictive lead scoring, opportunity insights, and account recommendations—eliminate data silos. Its strength is contextual enrichment within the CRM itself, reducing friction for sales and marketing alignment. Best for enterprises with mature Salesforce implementations.

AI Marketing Analytics · Enterprise (included with select Salesforce editions; additional per-user licensing $50-150/month for advanced features)

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HubSpot AI8.3/10

HubSpot's AI assistant enriches contact records with engagement predictions, content recommendations, and automated data capture from emails and meetings. Its integration with HubSpot's CRM means enriched data flows directly into workflows and campaigns. Strong for mid-market companies seeking an all-in-one platform without external integrations.

AI Marketing Analytics · Premium ($1,200-3,200/mo for Professional+ tiers); AI features included in higher-tier subscriptions, not standalone pricing

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ActiveCampaign AI8/10

ActiveCampaign's AI enrichment focuses on behavioral and engagement signals, automatically scoring leads based on interaction patterns and predicting next-best actions. Its strength is in automation—enriched data triggers personalized workflows without manual intervention. Ideal for marketing automation teams managing large contact databases.

AI Email Marketing · Premium ($99-449/mo depending on contact volume and feature tier; AI capabilities included in Professional+ plans)

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Amplitude AI7.8/10

Amplitude enriches product usage data with behavioral cohorts and predictive churn/expansion signals, enabling product-led growth teams to identify high-value accounts. Its AI surfaces usage patterns that correlate with revenue outcomes. Best for SaaS companies where product engagement is a leading indicator of renewal and upsell.

AI Marketing Analytics · Freemium (limited to 10M events/month), Professional ($995–$2,995/mo based on event volume), Enterprise (custom pricing)

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Mixpanel AI7.6/10

Mixpanel's AI analyzes event-level product data to identify user segments, predict churn, and recommend retention actions. It enriches customer records with behavioral micro-moments that traditional data sources miss. Strong for product marketing and customer success teams needing to act on engagement signals.

AI Marketing Analytics · Freemium (limited to 500K events/month); Growth from $999/mo; Enterprise custom pricing

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Gong AI7.4/10

Gong enriches deal records with conversation intelligence—analyzing sales calls and emails to surface objections, competitive mentions, and deal health signals. Its AI extracts insights from unstructured communication that other tools can't access. Essential for revenue operations teams focused on deal acceleration and win/loss analysis.

AI CRM & Sales Intelligence · Enterprise (custom pricing, typically $15K-50K+ annually depending on user count and deployment)

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BuzzSumo AI7.2/10

BuzzSumo enriches prospect and account profiles with content consumption patterns, topic interests, and influencer connections. Its AI identifies which content resonates with target personas and which accounts are actively researching your category. Ideal for content marketing and demand generation teams seeking audience intelligence.

AI Content Strategy · Premium ($99–299/mo per user), Enterprise custom pricing available

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10.

SparkToro7/10

SparkToro enriches audience research with first-party data on where target personas spend time, what they read, and who influences them. Its AI surfaces authentic audience insights without relying on cookies or third-party data. Best for strategic planning and content teams building buyer persona frameworks and go-to-market strategies.

AI Content Strategy · Freemium; Standard $99/mo, Professional $299/mo, annual discounts available

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Our Methodology

Tools were selected based on their ability to enrich B2B data with AI-driven intelligence rather than simple database appends. Evaluation criteria included: Intent and behavioral signals (how well the tool identifies in-market accounts), B2B-specific features (account hierarchies, technographics, decision-maker mapping), Integration depth (native connectors to marketing stacks), Scalability (handling enterprise-scale contact volumes), and ROI clarity (measurable impact on pipeline and conversion). Tools were scored contextually for B2B use cases; a tool scoring 8.5 for demand generation may score differently in a product-led growth context. Scores reflect realistic positioning—no tool scores above 9.5 because data enrichment is only one component of revenue growth.