Marketo vs n8n

Marketo and n8n both serve the operations-automation space, but they target different segments of the market and solve fundamentally different problems. Marketo positions as a enterprise-tier solution, while n8n aims at the growth segment.

Marketo: Automate marketing campaigns with AI-powered engagement scoring — Marketo handles lead nurturing and attribution at enterprise scale without manual intervention.

n8n: Open-source workflow automation that gives marketing teams control over complex integrations without vendor lock-in.

In our 9-dimension evaluation, Marketo scores 7.6/100 and n8n scores 7.8/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.

Marketo's key advantage: Adobe's marketing automation platform with AI for lead scoring, email personalization, account profiling, and content recommendations.

n8n's key advantage: Self-hosted deployment option eliminates vendor lock-in and addresses data residency requirements for regulated industries or enterprises with strict governance policies

Our take on Marketo: The enterprise marketing automation incumbent. AI features are solid but the platform requires significant operational maturity to leverage fully.

Our take on n8n: The open-source Make/Zapier alternative. Best for technical teams that want full control over their automation infrastructure.

Choose Marketo if your team focuses on enterprise marketing teams needing operations & automation at scale, the enterprise marketing automation incumbent. Choose n8n if you prioritize enterprise marketing teams with engineering resources, organizations requiring data residency or self-hosted infrastructure.

Watch out: Marketo — AI features are solid but the platform requires significant operational maturity to leverage fully.. n8n — Steep learning curve and technical requirements exclude non-technical marketing teams; requires JavaScript/Python knowledge or dedicated engineering r.