Make vs n8n
Last updated: February 2026 · By AI-Ready CMO Editorial Team
AI Marketing Automation
Strategic Summary
Overview
Make and n8n are both no-code/low-code automation platforms, but they serve fundamentally different marketing organizations. Make is a cloud-native, fully managed SaaS solution optimized for speed-to-value and visual workflow design—ideal for marketing teams that need to connect tools quickly without infrastructure overhead. n8n is a self-hosted or cloud-deployable platform that prioritizes control, customization, and data sovereignty—built for organizations with technical resources and strict compliance requirements.
Choose Make if your marketing team operates in a fast-moving environment where you need to ship automations in days, not weeks. Make's strength lies in its extensive pre-built connectors (500+), intuitive drag-and-drop interface, and managed infrastructure. Your team doesn't need to think about servers, scaling, or maintenance—Make handles it. This is the right choice for mid-market B2B and B2C teams that want to automate lead routing, email sequences, CRM syncs, and content distribution without becoming infrastructure experts. The pricing model (operations-based) rewards efficiency, and the platform's AI-assisted workflow building accelerates time-to-automation.
Choose n8n if your organization has engineering resources embedded in marketing operations or works with a dedicated DevOps team. n8n's self-hosted architecture gives you complete control over data, custom node development, and workflow logic. This matters for enterprises handling sensitive customer data, operating in regulated industries (healthcare, finance), or requiring air-gapped deployments. n8n's strength is flexibility—you can build virtually any integration and maintain full visibility into how data flows through your systems. The learning curve is steeper, but the payoff is a platform that scales with your technical sophistication.
Our Recommendation: Make
Make wins for most marketing organizations because it eliminates infrastructure friction while delivering 80% of n8n's capability in 20% of the implementation time. For CMOs balancing speed-to-market with limited technical resources, Make's managed approach and extensive integrations library deliver faster ROI. n8n remains superior only for enterprises with dedicated technical teams and strict data residency requirements.
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Choose Make when...
Choose Make if you're a VP Marketing or CMO at a mid-market company (50-500 person organization) with 1-2 marketing ops people and no dedicated engineering support. Make is also ideal if you need to automate across 10+ marketing tools (Salesforce, HubSpot, Slack, Zapier, etc.) and can't wait 3 months for custom integrations. Your team will ship automations in weeks, not quarters.
Choose n8n when...
Choose n8n if you have a technical co-founder, dedicated marketing engineer, or partnership with your engineering team, and you operate in a regulated industry or handle PII at scale. n8n is also the right choice if you need to build custom logic that existing connectors can't handle, or if your organization requires self-hosted infrastructure for compliance reasons.
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