AI-Ready CMO

Klaviyo AI vs Lusha

Last updated: February 2026 · By AI-Ready CMO Editorial Team

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Strategic Summary

Klaviyo AI and Lusha both serve the email space, but they target different segments of the market and solve fundamentally different problems.

Klaviyo AI: Native AI capabilities embedded directly into email workflows, reducing the need for external tools and manual segmentation work.

Lusha: Access B2B contact data and enrich your CRM — Lusha fills in missing prospect information without manual research or data vendor contracts.

In our 9-dimension evaluation, Klaviyo AI scores 7.8/100 and Lusha scores 73/100. Lusha edges out with higher marks in strategic fit, reliability, and ROI dimensions.

Klaviyo AI's key advantage: Native integration eliminates context-switching; AI recommendations appear directly in email builder, segmentation interface, and analytics dashboards without external logins or API calls.

Lusha's key advantage: Access B2B contact data and enrich your CRM — Lusha fills in missing prospect information without ma

Our take on Lusha: Quick, accurate contact data. The browser extension makes prospecting from LinkedIn seamless.

Choose Klaviyo AI if your team focuses on mid-market ecommerce brands with established customer databases, direct-to-consumer (dtc) companies prioritizing email as primary channel. Choose Lusha if you prioritize growth teams, outreach & crm workflows.

Watch out: Klaviyo AI — Requires sufficient historical data to generate meaningful recommendations; brands with fewer than 10,000 customers or less than 6 months of engagemen. Lusha — Newer entry — full review in progress.

Our Recommendation: Lusha

Lusha scores 73/100 in our evaluation. Quick, accurate contact data. The browser extension makes prospecting from LinkedIn seamless.

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Choose Klaviyo AI when...

Choose Klaviyo AI if your team needs mid-market ecommerce brands with established customer databases or direct-to-consumer (dtc) companies prioritizing email as primary channel.

Choose Lusha when...

Choose Lusha if your team needs growth teams or outreach & crm workflows. Quick, accurate contact data. The browser extension makes prospecting from LinkedIn seamless.

Score Breakdown

Strategic Fit
8.2
Reliability
8
Compliance
8.5
Integration
8.5
7.1
Ethical AI
7
Scalability
8.2
7.7
Support
7.5
7.8
ROI
7.5
User Experience
7.8
Klaviyo AI logoKlaviyo AI
LushaLusha logo

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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.

Trusted by 10,000+ Directors and CMOs.