Hotjar vs Supermetrics
Last updated: February 2026 · By AI-Ready CMO Editorial Team
data-analytics
Strategic Summary
Hotjar and Supermetrics are both Data & Analytics tools that serve marketing teams with different strengths and trade-offs. Hotjar scores 7.2/10 overall while Supermetrics scores 7.2/10. Hotjar edges ahead in this comparison, but the right choice depends on your teams specific workflow requirements, budget constraints, and integration needs. Both platforms offer solid capabilities in the data & analytics space.
Our Recommendation: Hotjar
Hotjar scores 7.2/10 compared to Supermetrics at 7.2/10, giving it the edge in this head-to-head comparison.
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Choose Hotjar when...
Choose Hotjar when you need its specific strengths in data & analytics and your team values its unique approach to workflow automation and integration.
Choose Supermetrics when...
Choose Supermetrics when you prioritize its particular advantages in data & analytics and need a solution that aligns with your existing marketing stack.
Score Breakdown
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
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