Granola vs Notta

Overview

Granola and Notta both address a critical pain point for marketing leaders: capturing and organizing meeting intelligence at scale. However, they solve this problem for fundamentally different organizational contexts. Granola positions itself as a lightweight, always-on meeting recorder that automatically captures and summarizes every call without friction, while Notta emphasizes collaborative transcription and real-time note-taking with deeper integration into existing workflows. For CMOs evaluating these tools, the choice hinges on whether your team needs passive intelligence gathering or active meeting participation tools.

Granola is built for marketing organizations drowning in call volume—agencies managing dozens of client calls daily, distributed teams across time zones, or companies running high-velocity sales processes. Its core strength is frictionless capture: install it, and it records everything automatically, generating searchable transcripts and AI summaries without requiring participants to remember to hit record or take notes. This appeals to CMOs managing large teams where consistency matters more than customization, and where the ROI comes from reducing meeting prep time and ensuring no insights slip through the cracks. The tool assumes your team is already overwhelmed and needs automation, not another manual step.

Notta targets teams that want to actively participate in meeting intelligence, not just passively collect it. It's designed for collaborative note-taking, real-time transcription during calls, and deeper integration with tools like Slack, Notion, and CRM platforms. Notta works best for marketing teams that value structured documentation, want to involve multiple stakeholders in live note-taking, or need meeting outputs to flow directly into project management systems. This positioning appeals to CMOs building documentation-heavy processes or managing smaller, more coordinated teams where the meeting itself is a collaborative knowledge-building exercise.