FullStory vs Salesforce Einstein

FullStory and Salesforce Einstein both serve the analytics space, but they target different segments of the market and solve fundamentally different problems.

FullStory: Find conversion-killing friction with session replay and AI — FullStory surfaces UX issues automatically without watching thousands of recordings manually.

Salesforce Einstein: Enterprise-grade predictive analytics embedded across the Salesforce ecosystem, built for organizations already committed to the platform.

In our 9-dimension evaluation, FullStory scores 76/100 and Salesforce Einstein scores 7.8/100. FullStory pulls ahead with stronger scores across strategic fit, reliability, and ROI dimensions.

FullStory's key advantage: Find conversion-killing friction with session replay and AI — FullStory surfaces UX issues automatic

Salesforce Einstein's key advantage: Native integration eliminates data pipeline complexity—predictions surface directly in Salesforce workflows without API dependencies or manual exports

Our take on FullStory: The best session replay tool on the market. AI frustration signals surface conversion killers you'd never find manually.

Choose FullStory if your team focuses on enterprise teams, data & analytics workflows. Choose Salesforce Einstein if you prioritize enterprise organizations with mature salesforce deployments and dedicated data governance teams, b2b companies with complex, multi-stage sales cycles requiring predictive lead scoring.

Watch out: FullStory — Newer entry — full review in progress. Salesforce Einstein — Predictive accuracy heavily dependent on data quality—fragmented lead sources, incomplete customer records, or inconsistent CRM hygiene produce unreli.