FullStory vs HubSpot AI

FullStory and HubSpot AI both serve the analytics space, but they target different segments of the market and solve fundamentally different problems.

FullStory: Find conversion-killing friction with session replay and AI — FullStory surfaces UX issues automatically without watching thousands of recordings manually.

HubSpot AI: Native AI capabilities embedded across the HubSpot platform reduce manual analysis and accelerate decision-making for teams already invested in the ecosystem.

In our 9-dimension evaluation, FullStory scores 76/100 and HubSpot AI scores 7.6/100. FullStory pulls ahead with stronger scores across strategic fit, reliability, and ROI dimensions.

FullStory's key advantage: Find conversion-killing friction with session replay and AI — FullStory surfaces UX issues automatic

HubSpot AI's key advantage: Seamless integration with existing HubSpot workflows eliminates context-switching; AI recommendations appear where teams already work, reducing adoption friction and accelerating time-to-value.

Our take on FullStory: The best session replay tool on the market. AI frustration signals surface conversion killers you'd never find manually.

Choose FullStory if your team focuses on enterprise teams, data & analytics workflows. Choose HubSpot AI if you prioritize mid-market b2b saas companies using hubspot for sales and marketing, enterprise teams managing large contact databases and complex workflows.

Watch out: FullStory — Newer entry — full review in progress. HubSpot AI — Data quality dependency is severe; AI predictions degrade significantly if contact records are incomplete, duplicated, or poorly segmented—common in o.