Amplitude vs Mixpanel

Amplitude and Mixpanel both serve the data-analytics space, but they target different segments of the market and solve fundamentally different problems. Amplitude positions as a enterprise-tier solution, while Mixpanel aims at the growth segment.

Amplitude: Surface behavioral patterns in user data automatically — Amplitude's AI finds actionable insights without requiring a data science team.

Mixpanel: Track user behavior and get AI-powered insights — Mixpanel translates product and marketing data into action items without data engineering overhead.

In our 9-dimension evaluation, Amplitude scores 78/100 and Mixpanel scores 76/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.

Amplitude's key advantage: Surface behavioral patterns in user data automatically — Amplitude's AI finds actionable insights wi

Mixpanel's key advantage: Track user behavior and get AI-powered insights — Mixpanel translates product and marketing data int

Our take on Amplitude: The product analytics leader. AI features translate raw behavioral data into actionable insights without SQL.

Our take on Mixpanel: Strong product analytics alternative to Amplitude. The free tier is genuinely generous for startups.

Choose Amplitude if your team focuses on enterprise teams, data & analytics workflows. Choose Mixpanel if you prioritize growth teams, data & analytics workflows.

Watch out: Amplitude — Newer entry — full review in progress. Mixpanel — Newer entry — full review in progress.