AI Video & Creative
AI video and creative tools automate the production pipeline—from script to final cut—enabling marketing teams to generate, edit, and repurpose video content at scale. These platforms eliminate bottlenecks in traditional video workflows by handling asset generation, editing, color grading, and format adaptation. For CMOs managing multi-channel campaigns, this category directly impacts time-to-market and production cost per asset, making it essential infrastructure for content-driven strategies. The market has shifted from simple editing assistants to end-to-end creative platforms capable of understanding brand guidelines, generating synthetic talent, and adapting content across platforms automatically. Early tools focused on speed; today's leaders combine speed with quality control, offering human-in-the-loop workflows rather than fully autonomous creation. We're seeing convergence between video generation, editing, and asset management—single platforms now handle ideation through distribution. When evaluating tools in this category, prioritize integration with your existing DAM and workflow systems, not just output quality. Assess whether the tool enforces brand consistency across variations and whether it supports your specific content types (product demos, testimonials, social clips, long-form). Consider the learning curve for your team and whether the vendor's roadmap aligns with emerging formats like short-form video and interactive content. Cost should be modeled per asset produced, not per seat.
24 tools in this category
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Synthesia
7.8Enterprise-grade AI video generation that replaces expensive production workflows with scalable, personalized video at speed.
Lumen5
7.2Transform blog posts and text into branded video content at scale without requiring production expertise.
Pictory
7.2Converts long-form content into short, branded video clips at scale—solving the repurposing bottleneck for content-heavy marketing teams.
InVideo
7.2Template-driven AI video generation that trades creative control for speed, making it viable for volume content but risky for brand-critical campaigns.
Opus Clip
7.6Transforms long-form content into platform-optimized short clips automatically, solving the repurposing bottleneck that keeps most marketing teams from maximizing content ROI.
Descript AI
7.6Transforms video and podcast production from a multi-tool workflow into a single text-based editing environment, collapsing operational debt in content creation.
CapCut AI
7.2Freemium video editing with AI-powered automation that reduces production friction for social-first content teams.
Riverside AI
7.6Transforms raw interview and podcast footage into polished, multi-platform content assets without the post-production bottleneck.
Podcastle AI
7.2Converts audio and text into polished video content, reducing production friction for teams drowning in operational debt around content creation.
Murf AI
7.2Text-to-speech and avatar video generation that reduces production friction for teams drowning in creative asset demand.
Play.ht
7.6AI voice and video generation platform that transforms text into studio-quality spoken content at scale.
HeyGen
7.6Avatar-driven video creation that scales personalized messaging without requiring production crews or talent.
VidIQ
7.6YouTube optimization platform that combines AI analytics with competitive intelligence to help creators and brands maximize video performance and discoverability.
Frameloop
7.2AI-powered video creation and editing platform designed to help marketing teams produce broadcast-quality content at scale without requiring specialized video production skills.
AI Studios
7.6Enterprise-grade AI video generation with synthetic presenters and multi-language support designed for scaled content production.
Tella
7.6Tella transforms how marketing teams create, edit, and repurpose video content at scale without requiring production expertise.
Resemble
7.8Enterprise-grade AI voice cloning and synthesis that lets marketers generate on-brand narration at scale without talent costs.
Hedra
7.2AI-powered avatar and talking head generation that turns scripts into broadcast-quality video without talent or studio costs.
Fliki
7.2Text-to-video platform that converts scripts into branded videos with AI voiceovers and stock footage, reducing production timelines from weeks to hours.
Captions
7.6AI-powered video editing that transforms raw footage into polished, captioned content in minutes rather than hours.
Riverside
7.4Remote recording and AI-powered editing platform that transforms multi-track podcast and video content into polished, distributable assets with minimal post-production friction.
CapCut
7.8A freemium video editor that democratizes professional-grade editing for social-first creators, backed by ByteDance's AI infrastructure.
Foxy AI
7.2AI-powered video generation and editing platform designed to democratize professional-quality content creation for marketing teams.
ElevenLabs
78Clone voices and generate studio-quality speech from text — ElevenLabs produces voiceovers that sound human, not robotic, without booking talent.