Captions

Captions is an AI-first video editing platform designed to automate the most time-consuming aspects of post-production: transcription, captioning, editing, and clip generation. Rather than forcing marketers into traditional timeline-based editing, Captions uses speech recognition and AI to understand your footage, automatically generate accurate captions, detect scene changes, and suggest edits. The platform positions itself as a bridge between raw content and distribution-ready assets, particularly valuable for teams producing high volumes of short-form video content for social platforms.

The genuine strategic advantage lies in velocity and consistency. For marketing teams managing multiple social channels, webinars, or interview-based content, Captions eliminates the bottleneck of manual transcription and caption placement. The AI understands context well enough to suggest relevant clips, auto-generate B-roll recommendations, and maintain caption styling across batches. Unlike generic video editors, Captions assumes you're working with speech-heavy content and optimizes for that use case. The platform also integrates with popular editing tools and supports batch processing, which matters when you're managing content calendars at scale.

When to invest: Captions is worth the cost if your team produces 5+ hours of video content monthly, relies on captions for accessibility or engagement, or struggles with the manual transcription-to-edit workflow. The freemium tier is genuinely useful for testing, though limits on video length and export quality push serious users to paid plans quickly. When it's overkill: If your content is highly stylized, heavily effects-driven, or requires creative editing decisions that demand human judgment, Captions becomes a helper tool rather than a replacement. Similarly, teams with small, infrequent video output may find the learning curve and subscription cost unjustified compared to hiring freelance editors on-demand.