AI Marketing Prompt Library Starter Template
A structured template for building your team's first AI prompt library—organized by workflow, use case, and output quality standards. Use this to centralize proven prompts, reduce prompt engineering time, and ensure consistent AI outputs across your marketing team. Designed for CMOs and marketing leaders who want to move beyond one-off AI experiments into a scalable, documented system.
How to Use This Template
- 1.## Step 1: Audit Your Highest-Friction Workflows
- 2.**Start by identifying where time is leaking and revenue is at stake.** Review your team's calendar, time logs, and project backlogs over the past month. Look for workflows that consume 2+ hours per week, require multiple rounds of feedback, or block downstream processes (e.g., campaign launch delays, content bottlenecks). These are your leverage points. Avoid the trap of "everything looks like a good candidate"—focus on 2-3 workflows where AI can measurably reduce operational debt. Document the current process, the bottleneck, and the downstream impact. This becomes your business case for why this prompt library matters.
- 3.## Step 2: Design Your First 3-5 Prompts Around Those Workflows
- 4.**Don't build a library of 50 prompts. Start with 3-5 high-impact prompts that directly address your selected workflows.** For each workflow, write out the prompt in plain language—what input does the AI need, what output do you expect, and what constraints matter (brand voice, tone, data privacy). Test each prompt 2-3 times with real work examples. Document what works, what doesn't, and iterate. Use the "Prompt Templates" section of this template to structure each one with input variables, the full prompt text, expected output, and a quality checklist. This discipline prevents shadow AI and ensures consistency.
- 5.## Step 3: Establish Your Brand & Compliance Guardrails
- 6.**Before your team starts using these prompts at scale, lock down your governance rules.** Define your brand voice, tone constraints, data privacy rules, and fact-checking process. For example: "No customer names in prompts, all AI-generated copy must be reviewed by [TEAM] before publish, tone must be conversational but never superlative." This isn't bureaucracy—it's the difference between AI that compounds your brand and AI that creates risk. Add this to the "Governance & Quality Standards" section and share it with your team before rollout. Make it a one-pager so it's easy to reference.
- 7.## Step 4: Test Prompts with Your Team and Score Output Quality
- 8.**Run a 2-week pilot with 2-3 team members on your highest-priority workflow.** Have them use the prompts on real work, document the time saved, and rate output quality using the 1-5 rubric (5 = ready to publish, 1 = unusable). Collect feedback on what's working and what needs iteration. If a prompt consistently scores below 3, iterate or retire it. This step is critical—it moves you from "AI sounds cool" to "AI actually saves us time and maintains our standards." Document the results in the "Metrics & ROI Tracking" section so you have proof points for leadership.
- 9.## Step 5: Build Your Rollout Plan with Clear Adoption Milestones
- 10.**Create a phased rollout that starts small and scales based on results.** Phase 1 (Week 1-2): Finalize and test 3-5 core prompts with one team. Phase 2 (Week 3-4): Expand to a second team, measure time savings, iterate based on feedback. Phase 3 (Month 2): Scale to full team, integrate prompts into your workflow tools, establish a monthly review cycle. Assign an owner for each phase and set clear success metrics (adoption rate, time saved, quality scores). This prevents the "pilot that never scales" trap and shows leadership you're building a system, not a one-off experiment.
- 11.## Step 6: Document and Maintain Your Library as a Living System
- 12.**Treat your prompt library like a product, not a project.** Assign an owner (ideally someone on your team who loves AI and attention to detail), establish a monthly review cycle, and set clear update triggers (quality scores drop, team feedback, new workflows identified). Version your prompts (v1, v2, v3) so you can track what changed and why. Archive prompts that aren't working instead of letting them clutter the library. Share the library with your team in a centralized location (Google Doc, Notion, or your marketing platform) with clear instructions on how to use each prompt. This is how you move from operational debt to operational leverage.
Template
# AI Marketing Prompt Library Starter
## Overview
**Purpose:** Centralize and version-control your team's AI prompts to reduce operational debt, accelerate execution, and ensure brand-consistent outputs.
**Scope:** [NUMBER] core workflows across [DEPARTMENTS/TEAMS]
**Owner:** [NAME, TITLE]
**Last Updated:** [DATE]
---
## 1. Prompt Library Inventory
| Workflow | Use Case | Prompt Name | Owner | Status | Last Tested | Output Quality Score |
|----------|----------|-------------|-------|--------|-------------|----------------------|
| [E.g., Content Creation] | [E.g., Blog outline generation] | [prompt-name-v1] | [Team member] | Active | [Date] | [1-5] |
| [Workflow] | [Use case] | [Prompt name] | [Owner] | [Active/Archived] | [Date] | [Score] |
| [Workflow] | [Use case] | [Prompt name] | [Owner] | [Active/Archived] | [Date] | [Score] |
---
## 2. High-Friction Workflows Selected for Prompt Library
These workflows were chosen because they consume [TIME UNIT] per week and block [DOWNSTREAM PROCESS].
### Workflow 1: [WORKFLOW NAME]
**Problem:** [Describe the operational bottleneck—e.g., "Email subject line ideation takes 2 hours per campaign and requires 3 rounds of feedback"]
**Current Process:** [Step 1] → [Step 2] → [Step 3]
**AI Lever:** [How AI shortens this—e.g., "Generate 10 subject lines in 5 minutes, ranked by predicted CTR"]
**Prompt Name:** `[workflow-name-v1]`
---
### Workflow 2: [WORKFLOW NAME]
**Problem:** [Describe the operational bottleneck]
**Current Process:** [Step 1] → [Step 2] → [Step 3]
**AI Lever:** [How AI shortens this]
**Prompt Name:** `[workflow-name-v1]`
---
## 3. Prompt Templates (Copy-and-Customize)
### Prompt: [WORKFLOW NAME] — [USE CASE]
**Prompt Name:** `[workflow-name-v1]`
**AI Tool:** [ChatGPT / Claude / Gemini / Other]
**Input Variables:**
- [VARIABLE 1]: [Description and example]
- [VARIABLE 2]: [Description and example]
- [VARIABLE 3]: [Description and example]
**The Prompt:**
```
[FULL PROMPT TEXT WITH PLACEHOLDERS FOR VARIABLES]
Context: [Background info the AI needs]
Task: [Specific instruction]
Format: [Output structure—e.g., "Bullet list, 5 items, under 50 words each"]
Tone: [Brand voice—e.g., "Professional but conversational, no jargon"]
Constraints: [What to avoid—e.g., "Do not mention competitors by name"]
```
**Expected Output:** [Example of what good output looks like]
**Quality Checklist:**
- [ ] Output matches tone and brand voice
- [ ] No hallucinations or unsupported claims
- [ ] Follows format specification
- [ ] Ready to use or requires [LEVEL] of editing
**Estimated Time Saved:** [X minutes per use]
**Owner:** [Name]
**Last Tested:** [Date]
**Version History:**
- v1 (Date): Initial prompt
- v2 (Date): [What changed]
---
### Prompt: [WORKFLOW NAME] — [USE CASE]
**Prompt Name:** `[workflow-name-v1]`
**AI Tool:** [ChatGPT / Claude / Gemini / Other]
**Input Variables:**
- [VARIABLE 1]: [Description and example]
- [VARIABLE 2]: [Description and example]
**The Prompt:**
```
[FULL PROMPT TEXT WITH PLACEHOLDERS FOR VARIABLES]
Context: [Background info the AI needs]
Task: [Specific instruction]
Format: [Output structure]
Tone: [Brand voice]
Constraints: [What to avoid]
```
**Expected Output:** [Example of what good output looks like]
**Quality Checklist:**
- [ ] Output matches tone and brand voice
- [ ] No hallucinations or unsupported claims
- [ ] Follows format specification
- [ ] Ready to use or requires [LEVEL] of editing
**Estimated Time Saved:** [X minutes per use]
**Owner:** [Name]
**Last Tested:** [Date]
**Version History:**
- v1 (Date): Initial prompt
---
## 4. Governance & Quality Standards
### Brand & Compliance Rules
- **Brand Voice:** [Your brand voice guidelines—e.g., "Conversational, no corporate jargon, always mention [PRODUCT] as [TERM]"]
- **Tone Guardrails:** [What AI must avoid—e.g., "No superlatives, no claims without data, no competitor mentions"]
- **Data Privacy:** [What data can be used in prompts—e.g., "No customer names, no internal pricing, no unreleased product info"]
- **Fact-Checking:** [Who verifies outputs before publish—e.g., "[TEAM] reviews all AI-generated copy for accuracy"]
### Quality Scoring Rubric
| Score | Definition | Action |
|-------|------------|--------|
| 5 | Ready to publish with zero edits | Use as-is |
| 4 | Ready to publish with minor edits (grammar, formatting) | Light edit, then publish |
| 3 | Usable but requires content review and rewrites | Moderate edit, fact-check, then publish |
| 2 | Requires significant rework; not recommended for production | Archive prompt, iterate |
| 1 | Output is unusable | Retire prompt, redesign |
---
## 5. Rollout & Adoption Plan
### Phase 1: [TIMELINE]
- [ ] Finalize [NUMBER] core prompts
- [ ] Test with [TEAM] on [WORKFLOW]
- [ ] Document expected time savings
- [ ] Train [TEAM] on prompt use and governance
### Phase 2: [TIMELINE]
- [ ] Expand to [TEAM] and [WORKFLOW]
- [ ] Measure adoption and time savings
- [ ] Iterate on prompts based on feedback
- [ ] Add [NUMBER] new prompts
### Phase 3: [TIMELINE]
- [ ] Scale to full marketing team
- [ ] Integrate prompts into [TOOL/WORKFLOW]
- [ ] Establish monthly review and update cycle
---
## 6. Metrics & ROI Tracking
| Metric | Baseline | Target | Measurement Method |
|--------|----------|--------|--------------------|
| Time per [WORKFLOW] | [X hours] | [Y hours] | Team time logs |
| Prompts in active use | 0 | [NUMBER] | Library inventory |
| Output quality score (avg) | N/A | [4.0+] | Quality checklist |
| Team adoption rate | 0% | [80%+] | Usage tracking |
| Estimated hours saved/month | 0 | [X hours] | Calculated from time savings |
---
## 7. Maintenance & Updates
**Review Cycle:** [Monthly / Quarterly]
**Owner:** [Name, Title]
**Update Triggers:**
- Prompt scores drop below 3.5 for 2+ consecutive uses
- Team feedback indicates prompt needs refinement
- Brand voice or compliance guidelines change
- New high-friction workflow identified
**Archive Criteria:**
- Prompt scores consistently below 2
- Workflow is no longer a priority
- Better alternative prompt exists
---
## Appendix: Prompt Template Library
[Include 2-3 fully filled-out example prompts here for reference]
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Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.