AI-Optimized Content Brief Template

# AI-Optimized Content Brief **Project Name:** [Content Project Name] **Brief Date:** [Date] **Content Owner:** [Owner Name & Title] **Target Publish Date:** [Date] **Content Format:** [Blog Post / Video / Whitepaper / Case Study / Infographic / Podcast / Other] --- ## 1. Strategic Context ### Business Objective [Describe the specific business goal this content supports. Example: Drive qualified leads to the product demo page, establish thought leadership in AI adoption, support sales enablement for Q4 enterprise deals] ### Campaign or Initiative [Name the broader marketing initiative, product launch, or campaign this content belongs to, if applicable] ### Success Metric [Define how success will be measured: traffic, conversions, engagement rate, backlinks, sales pipeline influence, etc.] --- ## 2. Audience & Persona ### Primary Audience **Persona Name:** [e.g., "Enterprise IT Director"] **Job Title(s):** [Specific titles] **Industry/Vertical:** [Industry focus] **Company Size:** [SMB / Mid-Market / Enterprise] **Key Pain Points:** [List 3-4 specific challenges they face] ### Secondary Audience [Optional: Secondary persona or audience segment] ### Audience Mindset - **Awareness Level:** [Unaware / Problem-Aware / Solution-Aware / Decision Stage] - **Objections/Concerns:** [What might hold them back?] - **Desired Outcome:** [What do they want to achieve or learn?] --- ## 3. Content Positioning & Key Messages ### Core Premise [One sentence that captures the main idea. Example: "AI-powered content personalization increases conversion rates by 40% without requiring a complete martech overhaul."] ### Key Messages (3-5) 1. [Message 1] 2. [Message 2] 3. [Message 3] 4. [Message 4] 5. [Message 5] ### Unique Angle [What makes this different from existing content on this topic? What's our unique perspective or data?] ### Competitive Differentiation [How does this position us against [Competitor Name]? What do we say that they don't?] --- ## 4. Content Requirements & Specifications ### Format Details | Specification | Requirement | |---|---| | **Word Count / Duration** | [e.g., 2,000-2,500 words or 8-10 minutes] | | **Tone & Voice** | [Authoritative / Conversational / Educational / Provocative] | | **Structure** | [Outline provided below / Creator's discretion / Specific format required] | | **Visual Assets** | [Number of images/graphics needed, style guide reference] | | **Data/Research** | [Original research required / Use provided sources / Include case study data] | | **Call-to-Action** | [Specific CTA: "Download guide" / "Schedule demo" / "Read case study"] | | **SEO Keywords** | [Primary keyword: [Keyword] / Secondary keywords: [Keyword], [Keyword], [Keyword]] | ### Content Outline (if applicable) [Provide a detailed outline with H2 and H3 headers, or note "Creator discretion"] --- ## 5. AI Integration & Optimization ### AI Use Cases in This Content [Describe how AI should be featured or discussed: as a solution, use case example, data point, etc.] ### AI Tool Recommendations [If using AI to generate/optimize: Specify tools approved (ChatGPT, Claude, etc.) and guardrails] ### Accuracy & Fact-Checking Requirements - [ ] All statistics must be sourced and cited - [ ] Product claims verified by [Product Marketing / Legal] - [ ] Customer quotes approved by [Customer Success] - [ ] Technical accuracy reviewed by [Engineering / Product] ### Brand Voice Guardrails [Any specific language, terminology, or tone requirements to maintain brand consistency] --- ## 6. Distribution & Amplification ### Primary Distribution Channel [Website / LinkedIn / Email / Paid Media / Syndication / Other] ### Secondary Channels [List 2-3 additional channels for repurposing or cross-promotion] ### Promotion Timeline | Activity | Date | Owner | |---|---|---| | Content delivery | [Date] | [Owner] | | Internal review & approval | [Date] | [Owner] | | Publish/Launch | [Date] | [Owner] | | Social promotion begins | [Date] | [Owner] | | Paid amplification | [Date] | [Owner] | | Sales enablement distribution | [Date] | [Owner] | ### Promotion Assets Needed - [ ] LinkedIn post copy (2-3 variations) - [ ] Email subject line & preview text - [ ] Social media graphics (dimensions: [Specify]) - [ ] Sales one-pager or talking points - [ ] Internal announcement copy --- ## 7. Approval & Stakeholders | Role | Name | Approval Status | |---|---|---| | Content Owner | [Name] | [ ] Approved | | [Department] Lead | [Name] | [ ] Approved | | Legal/Compliance | [Name] | [ ] Approved | | Product/Technical | [Name] | [ ] Approved | | Executive Sponsor | [Name] | [ ] Approved | --- ## 8. Performance Tracking ### Metrics to Track - **Traffic:** [Target: X visits in first 30 days] - **Engagement:** [Target: X% scroll depth, X min avg. time on page] - **Conversions:** [Target: X% CTA click rate, X leads] - **Social:** [Target: X impressions, X shares, X comments] - **SEO:** [Target: Rank for [keyword] within X weeks] - **Sales Impact:** [Track pipeline influence, deal velocity, etc.] ### Reporting Cadence [Weekly / Bi-weekly / Monthly] reporting to [Owner] via [Dashboard / Email / Slack] ### Content Refresh Trigger [Specify when/if this content should be updated: e.g., "After 90 days if performance below target" or "Quarterly for evergreen content"] --- ## 9. Additional Notes & Resources ### Reference Materials - [Link to brand guidelines] - [Link to previous similar content] - [Link to customer case study or data] - [Link to competitive analysis] ### Special Instructions [Any additional requirements, constraints, or context] ### Questions or Clarifications [Contact [Owner Name] at [Email] with questions before starting]