Email Welcome Sequence Builder
Email MarketingbeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at generating email copy with natural tone and clear structure. Claude is slightly better for tone consistency across multiple emails; GPT-4o is faster for quick iterations.
When to Use This Prompt
Use this prompt when launching a new email list, rebuilding your welcome sequence, or onboarding new subscribers. It's ideal for SaaS companies, e-commerce brands, and service providers who need a structured nurture sequence that converts without being salesy.
The Prompt
Create a 5-email welcome sequence for a [BUSINESS TYPE] targeting [TARGET AUDIENCE]. The sequence should nurture new subscribers over 14 days and guide them toward [PRIMARY CONVERSION GOAL].
For each email, provide:
- Subject line (with 2 alternatives)
- Email goal/purpose
- Key message points (3-4 bullets)
- Call-to-action
- Recommended send day/time
## Sequence Requirements:
- Email 1: Welcome & set expectations (Day 1)
- Email 2: Deliver promised value/resource (Day 3)
- Email 3: Share social proof or customer story (Day 5)
- Email 4: Address common objections (Day 8)
- Email 5: Final conversion push (Day 12)
## Tone & Style:
- Tone: [TONE: friendly/professional/casual]
- Length: Keep emails scannable, 150-200 words max
- Brand voice: [BRIEF BRAND DESCRIPTION]
## Additional Context:
- Current email list size: [NUMBER]
- Industry: [INDUSTRY]
- Main competitor differentiator: [KEY DIFFERENTIATOR]
Format the output as a clear, easy-to-implement email calendar with all copy ready to customize.
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Tips for Best Results
- 1.Replace all [BRACKETS] with specific details about your business, audience, and goals. The more specific you are, the more personalized and effective the sequence becomes.
- 2.Test subject lines with your actual audience segment. Use A/B testing on Email 1 to identify which subject line resonates, then apply learnings to remaining emails.
- 3.Adjust send times based on your audience's timezone and behavior data. B2B audiences typically engage better mid-morning; B2C varies by industry. Check your email analytics.
- 4.After generating the sequence, add personalization tokens like [FIRST_NAME] and segment-specific CTAs. This increases click-through rates by 20-30% compared to generic sequences.
Example Output
## Email Welcome Sequence: SaaS Project Management Tool
### Email 1: Welcome (Day 1)
**Subject:** Welcome to [Brand]! Here's what's next 👋
**Alt Subject:** Your free project management toolkit is ready
**Goal:** Build trust, set expectations, deliver quick win
**Key Points:**
- Thank them for joining
- Explain what they'll receive over next 2 weeks
- Direct to free resource/onboarding video
**CTA:** Watch the 3-minute setup guide
**Send Time:** Tuesday, 10 AM
### Email 2: Value Delivery (Day 3)
**Subject:** The #1 mistake teams make with project management
**Alt Subject:** 3 free templates to organize your team today
**Goal:** Provide immediate value, position as expert
**Key Points:**
- Common pain point in project management
- How [Brand] solves it differently
- Free templates/resources attached
**CTA:** Download your free templates
**Send Time:** Thursday, 2 PM
### Email 3: Social Proof (Day 5)
**Subject:** How [Customer Name] cut project delays by 40%
**Alt Subject:** See how teams like yours use [Brand]
**Goal:** Build credibility through real results
**Key Points:**
- Customer background/challenge
- Specific results achieved
- One key feature that made the difference
**CTA:** Read the full case study
**Send Time:** Monday, 9 AM
### Email 4: Objection Handling (Day 8)
**Subject:** Is [Brand] right for your team? (Let's find out)
**Alt Subject:** Common questions about [Brand] answered
**Goal:** Remove barriers to trial signup
**Key Points:**
- Address pricing concerns
- Explain ease of implementation
- Highlight free trial availability
**CTA:** Start your free 14-day trial
**Send Time:** Wednesday, 11 AM
### Email 5: Final Conversion (Day 12)
**Subject:** Your free trial expires in 2 days—here's what you're missing
**Alt Subject:** Last chance: Upgrade and save 20% this week
**Goal:** Drive conversion with urgency
**Key Points:**
- Recap benefits they've seen
- Limited-time offer/discount
- Easy upgrade process
**CTA:** Upgrade now and save 20%
**Send Time:** Friday, 10 AM
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Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.