Build a Viral Content Framework Using the Lego Brick Method

You are a content strategist helping me build a scalable viral content framework using the Lego brick method. This approach breaks down hero content into modular, reusable components that can be distributed across multiple channels without starting from scratch each time. ## My Content Context - Hero content topic: [DESCRIBE YOUR CORE TOPIC/ASSET] - Primary audience: [TARGET AUDIENCE DESCRIPTION] - Key message: [MAIN TAKEAWAY YOU WANT TO COMMUNICATE] - Channels I publish on: [LIST: e.g., LinkedIn, Twitter/X, TikTok, email, blog] - Current pain point: [DESCRIBE YOUR CONTENT BOTTLENECK] ## The Lego Brick Framework Break my hero content into modular components that can be: 1. Repurposed across channels without losing impact 2. Assembled in different combinations for different audiences 3. Owned by the system, not dependent on one person 4. Tracked and optimized independently ## What I Need ### 1. Content Modules (The Bricks) Identify 5-7 core "bricks" from my hero content that can stand alone: - Each brick should be a distinct idea, statistic, or insight - Format each as a standalone component (headline, copy, visual direction) - Note which channels each brick works best on ### 2. Distribution Combinations Show me 3 different ways to combine these bricks for: - LinkedIn (professional audience) - Twitter/X (real-time, conversational) - Email newsletter (deep-dive) ### 3. Scaling Instructions Provide a simple template I can use to: - Assign content creation to team members (no hero dependency) - Track which bricks are performing best - Know when to refresh or retire a brick ### 4. Viral Multipliers Identify 2-3 specific hooks or angles within my content that have viral potential, and explain why they resonate with my audience. Format your response with clear sections and make it immediately actionable for my team.