AI-Ready CMO

Topical Authority Map Builder

SEO & SearchadvancedClaude 3.5 Sonnet recommended for superior strategic thinking and structured output. GPT-4o is strong alternative with better real-time search data integration. Gemini 2.0 works well for competitive analysis depth. For most CMOs, Claude produces the most actionable, hierarchical content maps.

When to Use This Prompt

Use this prompt when you need to establish or strengthen topical authority in your industry, plan a multi-month content strategy, or identify high-ROI content gaps before competitors do. Ideal for CMOs building long-term organic visibility or SEO leaders justifying content investment to leadership.

The Prompt

You are an expert SEO strategist specializing in topical authority and content architecture. Your task is to build a comprehensive topical authority map for a specific industry or niche. ## Input Information Industry/Niche: [YOUR INDUSTRY] Target Audience: [PRIMARY AUDIENCE SEGMENT] Current Content Strengths: [EXISTING CONTENT PILLARS] Competitor Focus Areas: [2-3 COMPETITOR DOMAINS] Business Goals: [PRIMARY REVENUE/ENGAGEMENT GOALS] ## Your Deliverables ### 1. Core Pillar Topics Identify 4-7 core pillar topics that represent the broadest, most authoritative content areas in this industry. These should be topics with high search volume and commercial intent. For each pillar, provide: - Topic name - Search volume estimate (monthly searches) - Commercial intent level (high/medium/low) - Why this pillar matters for authority ### 2. Cluster Topics & Content Hierarchy For each pillar topic, create a 3-level hierarchy: - Level 1: Pillar page topic (broad, 1,000+ monthly searches) - Level 2: Cluster topics (3-5 per pillar, 100-1,000 searches each) - Level 3: Supporting subtopics (2-3 per cluster, long-tail variations) Format as a structured outline showing relationships. ### 3. Content Gap Analysis Identify 5-8 high-opportunity topics where: - Search demand exists (100+ monthly searches) - Competitor coverage is weak or outdated - Your business can provide unique value - Topics align with your business goals Rank by opportunity score (1-10) based on search volume × competitive difficulty × relevance. ### 4. Topical Authority Roadmap Create a 12-month content production roadmap that: - Prioritizes pillar pages first (months 1-3) - Builds cluster content systematically (months 4-9) - Addresses content gaps strategically (months 10-12) - Specifies content type (blog, guide, comparison, case study, etc.) - Estimates internal linking opportunities ### 5. Competitive Positioning For each pillar topic, analyze how your business can differentiate: - What competitors rank for (top 3 SERP features) - Content format trends (long-form, video, interactive) - Unique angle opportunities for your brand - Recommended content depth and structure ## Output Format Present findings in a clear, actionable format with: - Visual hierarchy using markdown headers and lists - Specific, measurable metrics (search volume, difficulty scores) - Direct recommendations with rationale - Quick-reference summary table of all pillar and cluster topics - Implementation priority matrix Ensure all recommendations are specific to [YOUR INDUSTRY] and aligned with [BUSINESS GOALS]. Avoid generic advice.

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Tips for Best Results

  • 1.Provide actual competitor domain names in the prompt—Claude will analyze their SERP positions and content gaps more accurately than generic instructions.
  • 2.Include your current content inventory (existing pillar pages, blog post counts) so the AI can identify true gaps rather than suggesting redundant topics.
  • 3.Specify revenue model (B2B SaaS, e-commerce, lead gen) because topical authority strategies differ significantly by business type and buyer journey.
  • 4.Ask for a 'quick-reference CSV' of all topics with search volume and difficulty scores—makes it easy to import into your content calendar tool or share with stakeholders.

Example Output

## Topical Authority Map: SaaS Project Management ### Core Pillar Topics **1. Project Management Fundamentals** - Monthly searches: 12,100 - Commercial intent: Medium - Authority rationale: Foundation topic; establishes credibility in core discipline **2. Agile & Scrum Methodologies** - Monthly searches: 8,900 - Commercial intent: High - Authority rationale: High buyer intent; differentiates modern PM approaches **3. Team Collaboration & Remote Work** - Monthly searches: 15,400 - Commercial intent: High - Authority rationale: Post-pandemic demand; directly aligns with SaaS value prop **4. Resource Planning & Capacity Management** - Monthly searches: 6,200 - Commercial intent: High - Authority rationale: Enterprise pain point; high-value decision-maker searches ### Content Hierarchy Example: Agile & Scrum **Level 1 Pillar:** "Complete Guide to Agile Project Management" (8,900 searches) **Level 2 Clusters:** - Scrum vs. Kanban comparison (2,100 searches) - Sprint planning best practices (1,800 searches) - Agile metrics & KPIs (1,200 searches) - Scrum master role & responsibilities (980 searches) **Level 3 Subtopics:** - Daily standup meeting templates - Sprint retrospective frameworks - Velocity tracking for teams - Agile estimation techniques ### Content Gap Opportunities 1. **"Agile for Non-Technical Teams"** (Opportunity Score: 8.5/10) - 340 monthly searches, low competition - Competitors focus on engineering teams - Your angle: Marketing, HR, operations use cases 2. **"Hybrid Agile: Combining Waterfall & Agile"** (Opportunity Score: 7.8/10) - 280 monthly searches, medium competition - Enterprise teams need flexibility - Your angle: Real-world implementation guide ### 12-Month Roadmap **Months 1-3: Pillar Pages** - "Complete Guide to Agile Project Management" (5,000+ words, interactive checklist) - "Project Management Fundamentals" (4,500+ words, video embedded) - "Team Collaboration Best Practices" (4,000+ words, case studies) **Months 4-6: High-Volume Clusters** - Scrum vs. Kanban comparison (3,000 words, comparison table) - Sprint planning guide (2,500 words, template download) - Agile metrics dashboard (2,000 words, interactive tool) **Months 7-9: Supporting Clusters** - Scrum master responsibilities (2,000 words) - Agile for distributed teams (2,200 words) - Capacity planning frameworks (1,800 words) **Months 10-12: Gap Content** - Agile for non-technical teams (2,500 words, case study) - Hybrid agile implementation (2,300 words, step-by-step guide) - Agile transformation roadmap (2,000 words, assessment tool)

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Get the Full AI Marketing Learning Path

Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.

Trusted by 10,000+ Directors and CMOs.