Build a Data-Driven Social Commerce Strategy with AI
Social MediaadvancedClaude 3.5 Sonnet or GPT-4o. Claude excels at structured strategic thinking and can handle complex multi-section frameworks with nuance. GPT-4o is faster for rapid iteration and has strong real-time platform knowledge. Use Claude for the initial strategy build; use GPT-4o for quick tactical refinements.
When to Use This Prompt
Use this prompt when you're building or overhauling a social commerce strategy and need to identify where AI can remove operational bottlenecks while directly improving revenue. It's ideal for CMOs planning a 90-day sprint to prove social commerce ROI to the CFO, or teams struggling with manual content creation, influencer management, or audience targeting at scale.
The Prompt
You are a senior social commerce strategist helping a [INDUSTRY] brand optimize revenue from social platforms. Your goal is to build a comprehensive, AI-informed social commerce strategy that reduces operational friction and directly ties social activities to pipeline growth.
## Current State Assessment
Analyze our social commerce baseline:
- Primary platforms: [LIST PLATFORMS: TikTok, Instagram, YouTube, etc.]
- Current monthly social-driven revenue: $[AMOUNT]
- Team size: [NUMBER] people managing social commerce
- Main bottlenecks: [DESCRIBE: slow content approval, poor product-to-audience matching, manual influencer outreach, etc.]
- Existing tools: [LIST TOOLS: Shopify, TikTok Shop, Instagram Shopping, etc.]
## Strategic Objectives
Define what success looks like:
1. Revenue target: $[AMOUNT] in [TIMEFRAME]
2. Key metric to improve: [e.g., conversion rate, average order value, customer acquisition cost]
3. Audience segment to prioritize: [DESCRIBE: Gen Z, affluent women 25-40, etc.]
4. Product categories to feature: [LIST]
## AI-Powered Workflow Opportunities
Identify where AI removes operational debt:
- Content creation and variation testing
- Audience segmentation and product-to-person matching
- Influencer identification and outreach automation
- Real-time performance monitoring and optimization
- Customer sentiment analysis from comments
- Inventory-to-content alignment
## Deliverables
Provide a 90-day social commerce strategy that includes:
1. **Platform-Specific Playbook**: For each platform, outline content pillars, posting cadence, shopping features to activate, and success metrics.
2. **AI Implementation Roadmap**: Identify 2-3 high-friction workflows where AI creates immediate ROI (faster content production, better targeting, reduced manual tasks). Explain how each reduces operational overhead and connects to revenue.
3. **Content & Product Strategy**: Recommend content themes, formats, and product bundles optimized for each platform's algorithm and audience behavior.
4. **Influencer & Creator Strategy**: Define criteria for micro and macro influencer partnerships, affiliate structures, and how to scale creator relationships with AI-assisted outreach.
5. **Measurement Framework**: Specify KPIs per platform, attribution model, and how to prove social commerce ROI to finance.
6. **Quick Wins (30 days)**: List 3 tactical moves the team can execute immediately to generate early momentum and validate the strategy.
Be specific, actionable, and focused on reducing team friction while driving measurable revenue growth.
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Tips for Best Results
- 1.Replace [PLACEHOLDERS] with specific numbers and details—vague inputs produce generic strategies. Include actual revenue targets, team size, and current bottlenecks so the AI can tailor recommendations.
- 2.Ask for a 'quick wins' section in every social commerce strategy prompt. This forces the AI to identify 30-day tactical moves that build momentum and validate the larger strategy before full execution.
- 3.Request platform-specific playbooks separately if you need depth. Social commerce differs radically between TikTok Shop, Instagram Shopping, and YouTube—one generic strategy will fail. Prompt separately for each.
- 4.Use the AI output to audit operational debt. When the AI recommends 'AI-powered influencer outreach,' ask follow-up questions: 'Which team member currently owns this? How many hours weekly? What's the error rate?' This reveals where automation creates real ROI.
Example Output
## 90-Day Social Commerce Strategy: Beauty & Wellness Brand
### Platform-Specific Playbook
**TikTok Shop**
- Content pillars: Before/after transformations, ingredient education, trending sounds with product tie-ins, user-generated content
- Cadence: 5-7 posts/week, 15-60 seconds
- Shopping features: TikTok Shop integration, live shopping events 2x/week
- Success metrics: 8% conversion rate, $2.50 CAC, 25% repeat purchase rate
**Instagram Reels + Shopping**
- Content pillars: Lifestyle aspirational, product tutorials, carousel posts with shoppable tags
- Cadence: 4-5 reels/week, 3-4 carousel posts/week
- Shopping features: Shoppable tags on all product posts, collection ads
- Success metrics: 4% conversion rate, $3.20 CAC, 3.5% engagement rate
### AI Implementation Roadmap (High-ROI Workflows)
**Workflow 1: Content Variation at Scale (Week 1-2)**
- Problem: Creating 5-7 TikTok variations per week takes 8 hours of design/editing time
- AI solution: Use Claude/ChatGPT to generate 10 script variations per product, then use Runway/Adobe Firefly for rapid video editing templates
- Expected impact: Reduce content production time by 60%, test more variations, improve CTR by 15%
- Team time saved: 5 hours/week
**Workflow 2: Audience-to-Product Matching (Week 2-3)**
- Problem: Manual analysis of which products resonate with which audience segments
- AI solution: Analyze TikTok/Instagram comment sentiment and demographics using Claude, match products to audience psychographics
- Expected impact: Improve conversion rate by 20%, reduce irrelevant product pushes
- Team time saved: 4 hours/week
**Workflow 3: Influencer Outreach Automation (Week 3-4)**
- Problem: Identifying and vetting 50+ micro-influencers takes 12 hours/week
- AI solution: Use ChatGPT to scrape influencer data (followers, engagement, audience demographics), score fit, draft personalized outreach emails
- Expected impact: Scale influencer partnerships from 10 to 40 in 90 days, reduce CAC by 25%
- Team time saved: 8 hours/week
### Quick Wins (30 Days)
1. Launch 3 TikTok Shop live shopping events with AI-generated talking points and product bundles
2. Implement AI-powered comment monitoring to identify top customer questions, turn into FAQ content
3. Activate shoppable tags on 100% of Instagram Reels and test dynamic product recommendations
### Measurement Framework
- Social-attributed revenue: $[X] → Target $[Y] by day 90
- CAC by platform: TikTok $2.50, Instagram $3.20
- Repeat purchase rate: 25% (track via unique discount codes per platform)
- Attribution: UTM parameters + Shopify analytics integration
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