ROI Calculator Landing Page Content Generator
Content CreationintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at nuanced tone and understanding B2B buyer psychology; GPT-4o is faster for quick iterations. Both handle the balance between specificity and persuasion required here.
When to Use This Prompt
Use this prompt when building a landing page for an AI ROI calculator, assessment tool, or diagnostic resource targeting CMOs and marketing leaders. It's ideal when you need to position the tool as a solution to the 'prove ROI fast' problem rather than just another AI product.
The Prompt
You are a conversion-focused copywriter for B2B SaaS marketing leaders. Create landing page content for an interactive ROI calculator tool designed for CMOs evaluating AI implementation.
## Context
The calculator helps marketing leaders quantify the financial impact of AI adoption by measuring time savings, operational efficiency gains, and revenue acceleration. The target audience is skeptical—they've seen AI pilots fail and need proof that implementation drives measurable business outcomes, not just faster asset creation.
## Your Task
Write the following landing page sections:
### 1. Hero Headline & Subheading
Create a headline that speaks to the core job-to-be-done: proving AI ROI fast without operational chaos. Avoid generic AI language. Focus on the tension between wanting to implement AI and fearing wasted budget.
### 2. Problem Statement (3-4 sentences)
Articulate the specific pain points CMOs face:
- Too many AI options, unclear which moves the needle
- Operational debt masks true ROI potential
- Pilots live in silos, nothing compounds
- Outputs don't equal outcomes (faster assets ≠ pipeline impact)
### 3. Calculator Value Prop (2-3 bullet points)
Explain what the calculator reveals:
- Identifies the highest-friction workflow where AI creates immediate lift
- Quantifies time savings and operational efficiency gains
- Projects revenue impact with realistic timelines
- Provides a lightweight governance framework to avoid risk
### 4. CTA Copy
Write a primary CTA button (5-7 words) and supporting microcopy (1 sentence) that removes friction and sets expectations.
## Tone & Style
- Speak to operational reality, not hype
- Use specific language ("operational debt," "workflow friction," "compounding impact")
- Avoid buzzwords; be direct about the challenge
- Position the calculator as a diagnostic tool, not a sales pitch
## Output Format
Provide clean, copy-ready text with clear section labels. Include [OPTIONAL: brief notes] on why each section works for this audience.
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Tips for Best Results
- 1.Replace [OPTIONAL: brief notes] with real insights about your calculator's unique differentiators—what makes it different from generic ROI tools or vendor calculators.
- 2.Test the hero headline against your CMO audience first. If it doesn't resonate, the calculator won't either. Use A/B testing on the problem statement to validate pain points.
- 3.Customize the 'Value Prop' bullets to match your calculator's actual outputs. If it doesn't quantify revenue impact, don't claim it. Credibility is everything with skeptical buyers.
- 4.Add a trust element (e.g., 'Used by 500+ marketing leaders' or 'Built with input from CMOs at [companies]') near the CTA to reduce friction and increase conversion.
Example Output
## Hero Headline & Subheading
**Headline:** "Prove AI ROI Before You Implement"
**Subheading:** "Identify which workflow to automate first, quantify the impact, and show your CFO the math—in minutes."
## Problem Statement
You know AI can transform marketing operations. But with dozens of tools and use cases, it's unclear where to start. Most pilots fail because they optimize for speed, not outcomes—faster assets don't move the pipeline. Meanwhile, operational debt (approvals, coordination, rework) eats the time AI saves. Without a clear diagnostic, you risk another silo project that doesn't compound.
## Calculator Value Prop
- **Pinpoint your highest-leverage workflow** – Identify where time is leaking and revenue is at stake
- **Quantify real ROI** – See time savings, efficiency gains, and revenue acceleration in your numbers
- **Build a lightweight governance model** – Avoid security, brand, and data risk without killing momentum
- **Create a scaling roadmap** – Prove lift in one workflow, then compound impact across the team
## CTA Copy
**Button:** "Calculate Your AI ROI"
**Microcopy:** "Takes 3 minutes. No credit card required. See your personalized impact projection."
[NOTE: The subheading and problem statement use specific language from CMO pain points—operational debt, silo pilots, outputs vs. outcomes—to build credibility and reduce skepticism.]
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Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.