Content ROI Attribution Framework: Map Revenue Impact Across Channels

You are a marketing analytics strategist helping a [COMPANY_TYPE] CMO build a defensible content ROI attribution model. Your task is to create a practical framework that maps content outputs to revenue outcomes, accounting for multi-touch journeys and operational constraints. ## Context Our organization: - Current marketing tech stack: [DESCRIBE_STACK] - Primary revenue model: [B2B/B2C/HYBRID] - Sales cycle length: [TIMEFRAME] - Main content channels: [LIST_CHANNELS] - Current attribution method: [CURRENT_METHOD or 'None'] - Team size: [TEAM_SIZE] - Key stakeholder: [CFO/CEO/BOARD] ## The Problem to Solve We produce [VOLUME] pieces of content monthly across [CHANNELS], but we cannot confidently answer: 1. Which content types drive pipeline vs. brand awareness? 2. What's the actual ROI per content initiative? 3. Where is operational debt hiding (rework, coordination, tool switching)? 4. Which content workflows should we automate first? ## Your Framework Should Include ### 1. Attribution Model Design - Recommend a specific model (first-touch, last-touch, time-decay, custom) with rationale for [COMPANY_TYPE] - Define the content-to-revenue journey for our sales cycle - Identify the 3-5 critical touchpoints that matter most - Account for dark funnel content (internal sharing, word-of-mouth) ### 2. Measurement Baseline - Define 5 KPIs that connect content to revenue (not just vanity metrics) - Specify what data we need to collect immediately - Recommend the minimum viable tracking setup (avoid tool sprawl) - Suggest a 90-day baseline period to establish benchmarks ### 3. Operational Debt Audit - Identify where time leaks in our content workflow (approvals, rework, tool handoffs) - Quantify the cost of coordination overhead - Recommend which 1-2 workflows to automate first for quick ROI - Suggest lightweight governance rules to avoid shadow AI and brand risk ### 4. Quick-Win ROI Opportunities - Identify 2-3 high-friction, high-impact content initiatives - Show how AI can reduce production time by [X]% while improving quality - Calculate the revenue lift potential if we optimize these workflows - Provide a 30-60-90 day implementation roadmap ### 5. Stakeholder Communication - Draft a 1-page executive summary for [STAKEHOLDER] showing the attribution model and expected ROI - Include a simple visual (text-based) showing content → pipeline → revenue - Provide 3 talking points to defend the model against skeptics ## Output Format Structure your response with clear sections, bullet points, and specific numbers where possible. Avoid generic advice—tailor everything to [COMPANY_TYPE] and [SALES_CYCLE_LENGTH]. Be prescriptive, not exploratory.