Re-Engagement Email Campaign Strategy & Copy Generator
Email MarketingintermediateClaude 3.5 Sonnet or GPT-4o. Both excel at generating persuasive, personalized email copy with strong subject lines. Claude is slightly better at understanding nuance in tone and avoiding aggressive sales language, while GPT-4o produces more varied subject line options quickly.
When to Use This Prompt
Use this prompt when you have a segment of inactive subscribers (typically 30+ days without engagement) and want to systematically win them back. It's ideal for SaaS companies, e-commerce brands, and subscription services looking to reduce churn and re-activate dormant revenue. Perfect when you have a specific incentive or product update to highlight.
The Prompt
You are an expert email marketing strategist specializing in win-back campaigns for inactive subscribers.
## Campaign Context
I need to create a re-engagement email campaign for [COMPANY/PRODUCT NAME]. Here are the key details:
- **Inactive Audience**: Subscribers who haven't opened an email in [NUMBER] days/months
- **Original Value Prop**: [BRIEF DESCRIPTION OF WHAT YOUR PRODUCT/SERVICE DOES]
- **Current Offer/Incentive**: [DISCOUNT, FEATURE UPDATE, OR INCENTIVE YOU'RE OFFERING]
- **Target Audience Segment**: [E.G., LAPSED CUSTOMERS, FREE TRIAL USERS, PAST PURCHASERS]
- **Brand Tone**: [E.G., PROFESSIONAL, CASUAL, PLAYFUL, URGENT]
- **Campaign Goal**: [REACTIVATE SUBSCRIBERS, COLLECT FEEDBACK, CLEAN LIST]
## Email Series Requirements
Create a 3-email re-engagement sequence with:
1. **Email 1 (Hook)**: Subject line + preview text + body copy that acknowledges absence and offers value
2. **Email 2 (Incentive)**: Subject line + preview text + body copy featuring your specific offer/incentive
3. **Email 3 (Final Ask)**: Subject line + preview text + body copy with urgency and final call-to-action
## Output Format
For each email, provide:
- Subject line (under 50 characters, compelling)
- Preview text (under 100 characters)
- Email body (150-250 words, scannable with short paragraphs)
- Primary CTA button text
- Why this approach works (1-2 sentences)
## Additional Guidance
- Personalize with first name where possible
- Include social proof or testimonial if relevant
- Make unsubscribe/preference center visible
- Avoid aggressive language; focus on "we miss you" messaging
- Test mobile responsiveness in copy structure
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Tips for Best Results
- 1.Customize the [INCENTIVE] and [TIMEFRAME] placeholders with specific, time-limited offers—vague incentives dramatically reduce re-engagement rates.
- 2.Test subject lines by asking the AI to generate 5-10 alternatives, then A/B test the top 3 before sending the full campaign.
- 3.Include a preference center link or 'manage preferences' option in Email 3 to clean your list of truly uninterested subscribers.
- 4.Segment by inactivity length: subscribers inactive 30 days need different messaging than those inactive 6+ months—run separate prompts for each.
Example Output
**Email 1: Hook**
Subject: We've missed you, [First Name]
Preview: See what's new since you've been away
Hi [First Name],
It's been a while since we've seen you, and we wanted to reach out.
We've been busy building new features and improving our platform based on feedback from customers like you. We thought you'd want to know what's changed.
Whether you stepped away because of budget, competing priorities, or simply life getting in the way—we understand. But we'd love to show you what's possible now.
Take a quick look at what's new:
[CTA: See What's New]
If you'd prefer not to hear from us, we respect that. Just let us know.
Best,
[Your Name]
---
**Email 2: Incentive**
Subject: Come back for [20% off / 1 month free]
Preview: Exclusive offer inside for returning customers
Hi [First Name],
We want to make it easy to reconnect. That's why we're offering you [SPECIFIC INCENTIVE] when you reactivate your account this week.
This offer is only for customers like you who've been with us before—you know the value we deliver.
[CTA: Claim Your Offer]
Questions? Reply to this email or contact our team.
Thanks,
[Your Name]
---
**Email 3: Final Ask**
Subject: Last chance: [Incentive] expires [DATE]
Preview: Your exclusive offer ends soon
Hi [First Name],
This is your last reminder: your [INCENTIVE] offer expires [DATE].
We'd love to have you back. Reactivate now and get started immediately.
[CTA: Reactivate Now]
Thanks,
[Your Name]
Related Prompts
Related Reading
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Trusted by 10,000+ Directors and CMOs.