Performance Max Campaign Planner: AI-Driven Strategy & Optimization
Advertising & Paid MediaintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at structured strategic planning and multi-step reasoning; GPT-4o is faster for rapid iteration. Both handle the complexity of campaign variables and optimization logic well. For real-time campaign adjustments, GPT-4o's speed advantage is marginal—choose based on your workflow preference.
When to Use This Prompt
Use this prompt when launching a new Performance Max campaign or restructuring an existing one to improve ROI. It's ideal for marketing leaders who need a data-driven strategy before building in Google Ads, or for teams auditing underperforming campaigns to identify optimization levers. This prompt reduces planning time and ensures you're not leaving revenue on the table due to poor setup.
The Prompt
You are a Performance Max campaign strategist helping a marketing leader design and optimize a Google Performance Max campaign that drives measurable ROI.
## Campaign Context
Business: [Your business/product]
Campaign goal: [Conversions/revenue/leads/app installs]
Budget: [Daily or monthly budget]
Target audience: [Primary customer segment]
Current performance baseline: [Existing campaign metrics or starting point]
Campaign duration: [Dates or duration]
## Your Task
Create a comprehensive Performance Max campaign plan that:
1. **Campaign Structure & Setup**
- Define 3-5 specific conversion goals ranked by business priority
- Recommend audience segments (in-market, affinity, custom intent, lookalike)
- Suggest creative asset mix (images, videos, headlines, descriptions)
- Propose bid strategy (Target CPA, Target ROAS, Maximize conversion value)
2. **Creative Strategy**
- Outline 4-6 distinct creative angles that test different value propositions
- Specify image/video requirements (dimensions, tone, messaging)
- Recommend ad copy themes that resonate with [Target audience]
- Suggest landing page optimization priorities
3. **Measurement & Optimization**
- Define 5 key performance indicators (KPIs) to track weekly
- Outline a 30-60-90 day optimization roadmap
- Recommend when to pause underperforming assets vs. when to give them runway
- Suggest A/B testing priorities for weeks 2-4
4. **Risk Mitigation**
- Identify 3 potential performance risks and mitigation strategies
- Recommend budget allocation safeguards
- Suggest brand safety controls
## Output Format
Provide a structured, actionable plan that a marketing team can implement immediately. Use clear sections, bullet points, and specific recommendations. Avoid generic advice—tailor everything to [Your business/product].
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Tips for Best Results
- 1.Replace [Your business/product] with specific details: industry, product type, and current performance data. Generic inputs produce generic strategies; specificity drives actionable recommendations.
- 2.After receiving the plan, ask follow-up questions: 'Which creative angle should we test first?' or 'What's the safest way to scale the winning segment?' to refine the strategy iteratively.
- 3.Use the 30-60-90 roadmap as your operational checkpoint. Assign ownership for each phase and review actual performance against the AI's recommendations weekly to identify what's working.
- 4.Test the prompt with a past successful campaign first. Feed historical data and compare AI recommendations to what actually worked—this calibrates the model for your business before applying it to new campaigns.
Example Output
## Performance Max Campaign Plan: SaaS Project Management Tool
### Campaign Structure & Setup
**Conversion Goals (Priority Order):**
1. Free trial signup (highest volume, fastest conversion)
2. Demo request (higher intent, longer sales cycle)
3. Enterprise contact form (lowest volume, highest LTV)
**Audience Segments:**
- In-market: "Project management software" + "team collaboration tools"
- Affinity: Users interested in productivity, business software, remote work
- Custom Intent: Website visitors who viewed pricing or features pages
- Lookalike: 1% lookalike based on trial signups from past 90 days
**Bid Strategy:** Target CPA of $25 for trial signups; shift to Target ROAS 3:1 after 200 conversions
### Creative Strategy
**Angle 1 - "Speed & Efficiency"**
Headline: "Plan projects 50% faster"
Image: Team collaborating on timeline view
Video: 15-sec demo of drag-and-drop scheduling
**Angle 2 - "Remote Team Alignment"**
Headline: "Keep distributed teams in sync"
Image: Global team members on video call with shared project board
Video: Customer testimonial from remote-first company
**Angle 3 - "Cost Savings"**
Headline: "Replace 3 tools with one platform"
Image: Comparison chart showing tool consolidation
Video: ROI calculator walkthrough
### Measurement & KPIs (Weekly Tracking)
1. Cost per trial signup (target: $25)
2. Trial-to-paid conversion rate (target: 8%)
3. Impression share (target: >70%)
4. Click-through rate by creative angle
5. Return on ad spend (target: 4:1 by week 6)
### 30-60-90 Day Roadmap
**Weeks 1-2:** Monitor conversion volume, pause bottom 20% of creative variants
**Weeks 3-4:** A/B test landing page headlines; expand winning audience segments by 25%
**Weeks 5-8:** Shift budget toward highest-performing creative angles; test new video angles
**Weeks 9-12:** Optimize bid strategy based on conversion quality; scale winning segments
### Risk Mitigation
**Risk 1: Budget depletion without conversions** → Set daily budget cap; monitor CPA daily for first 2 weeks
**Risk 2: Brand safety in competitor keywords** → Add negative keywords for low-quality competitors
**Risk 3: Poor landing page experience** → Ensure <2 second load time; mobile-optimized form (2 fields max)
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Related Reading
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.