Generate a Marketing Role Job Description
Marketing LeadershipbeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at structured content generation and can produce professional, nuanced job descriptions that balance specificity with appeal. Claude slightly edges ahead for tone consistency across longer documents.
When to Use This Prompt
Use this prompt when you're hiring for a new marketing position and need a polished, complete job description quickly. It's ideal for posting on career sites, sharing with recruiters, or using as a foundation for internal alignment on role expectations.
The Prompt
Create a comprehensive job description for a [ROLE TITLE] position at a [COMPANY SIZE] [INDUSTRY] company.
## Key Details
- Reporting to: [MANAGER TITLE]
- Team size they'll manage: [NUMBER] people (or individual contributor if none)
- Primary focus areas: [LIST 3-4 KEY RESPONSIBILITIES]
- Required experience level: [YEARS] years
- Location: [REMOTE/HYBRID/ON-SITE]
## Company Context
- Company stage: [STARTUP/SCALE-UP/ENTERPRISE]
- Annual marketing budget: [BUDGET RANGE]
- Key marketing channels: [LIST CHANNELS: e.g., paid search, content, social, email]
- Primary business model: [B2B/B2C/MARKETPLACE]
## Structure Requirements
Include these sections in the job description:
1. Role Overview (2-3 sentences)
2. Key Responsibilities (5-7 bullet points)
3. Required Qualifications (technical skills, experience)
4. Preferred Qualifications (nice-to-haves)
5. What We Offer (compensation, benefits, growth)
6. Why This Role Matters (impact statement)
Write in a professional but approachable tone. Make the role sound compelling to qualified candidates. Include specific metrics or outcomes they'll be measured on where relevant.
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Tips for Best Results
- 1.Fill in all bracketed fields with specific details—generic descriptions attract generic candidates. The more context you provide, the better the output.
- 2.Include your actual budget and team size numbers rather than ranges. Real numbers make the role feel concrete and help candidates self-select.
- 3.Add 2-3 specific metrics or outcomes the role will be measured on (e.g., 'drive 200+ qualified leads monthly'). This clarifies impact expectations.
- 4.Regenerate with different tones: ask for 'startup energy' vs. 'enterprise professionalism' to test which resonates with your brand and candidate pool.
Example Output
## Marketing Manager - Demand Generation
### Role Overview
We're seeking an experienced Marketing Manager to lead our demand generation strategy and drive qualified pipeline growth. You'll own our paid advertising, email nurture campaigns, and lead scoring processes while collaborating closely with our sales team.
### Key Responsibilities
- Develop and execute quarterly demand generation campaigns across paid search, LinkedIn, and email, targeting 200+ qualified leads monthly
- Manage $150K annual paid media budget, optimizing for cost-per-qualified-lead and pipeline contribution
- Build and maintain lead scoring models in HubSpot to improve sales handoff quality
- Analyze campaign performance weekly, presenting insights and recommendations to leadership
- Partner with sales to refine ideal customer profile and messaging
- Mentor one junior marketing coordinator on campaign execution and analytics
- Conduct monthly competitive analysis and market trend reporting
### Required Qualifications
- 4+ years B2B marketing experience, with at least 2 years in demand generation
- Proficiency in marketing automation platforms (HubSpot, Marketo, or Pardot)
- Strong analytical skills with experience in Google Analytics and SQL
- Proven track record managing $100K+ budgets
- Excellent project management and cross-functional communication
### Preferred Qualifications
- Experience with Salesforce integration
- Knowledge of ABM strategies
- HubSpot Certification
- Background in SaaS or enterprise software
### What We Offer
- Competitive salary: $85K-$110K based on experience
- Comprehensive health, dental, and vision coverage
- Professional development budget ($2K annually)
- Flexible hybrid work (3 days in-office)
- 20 days PTO plus company holidays
### Why This Role Matters
Demand generation is the engine of our growth. You'll directly impact our ability to scale revenue and help shape how we reach new markets.
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Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.