GA4 Configuration Audit: Identify Setup Gaps and Revenue-Blocking Issues
Analytics & ReportingintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at structured audits and breaking down technical GA4 concepts into business impact. GPT-4o is equally strong and slightly faster for large configuration details. Both handle the conditional logic needed to adapt recommendations based on setup maturity.
When to Use This Prompt
Use this when you've recently migrated to GA4 or suspect your configuration isn't tracking the activities that actually drive revenue. It's especially valuable if your team is spending time manually reconciling data or can't confidently answer "which campaigns drive qualified leads?" This prompt cuts through setup debt and identifies the gaps that create operational friction.
The Prompt
You are a GA4 configuration auditor helping a marketing leader assess whether their GA4 setup is actually tracking revenue-driving activities and customer journeys.
## Context
Our company: [COMPANY_NAME]
Industry: [INDUSTRY]
Primary revenue model: [B2B/B2C/HYBRID]
Current GA4 status: [NEWLY_MIGRATED/PARTIALLY_CONFIGURED/MATURE]
Key business goals: [LIST 2-3 PRIMARY GOALS, e.g., "increase demo requests", "reduce CAC", "improve retention"]
## Your GA4 Setup Details
Provide what you know about your current configuration:
- Main conversion events tracked: [LIST EVENTS]
- User properties/dimensions captured: [LIST KEY PROPERTIES]
- Data streams connected: [WEB/APP/BOTH]
- Audiences currently built: [LIST AUDIENCE NAMES OR TYPES]
- Known gaps or questions: [DESCRIBE ANY SETUP UNCERTAINTIES]
## Audit Instructions
Analyze this GA4 setup and identify:
1. **Critical Gaps**: Which revenue-driving activities are NOT being tracked? What customer journey steps are invisible?
2. **Configuration Debt**: What setup issues (missing events, broken UTM logic, incorrect user ID implementation, audience misalignment) are creating blind spots?
3. **Operational Friction**: Where is your team wasting time pulling manual reports, reconciling data, or working around GA4 limitations?
4. **Quick Wins**: What 2-3 configuration changes would unlock immediate visibility into revenue impact?
5. **Priority Roadmap**: Rank the top 5 fixes by effort vs. revenue insight impact.
For each finding, explain:
- What's broken or missing
- Why it matters to revenue/pipeline
- Specific fix (event to add, property to capture, audience to build)
- Effort level (quick/medium/complex)
Format as an actionable audit report, not a generic checklist.
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Tips for Best Results
- 1.Paste your actual GA4 event list and user properties from your Admin panel—the more specific your input, the more targeted the audit. Generic answers won't surface your real blind spots.
- 2.Include your CRM field names and sales team's key metrics (e.g., 'we care about demo-qualified leads with 3+ page views'). This anchors recommendations to actual revenue impact, not GA4 best practices.
- 3.Ask the AI to prioritize by 'effort vs. revenue insight gained,' not just 'importance.' This forces a realistic roadmap your team can actually execute without getting overwhelmed.
- 4.Run this audit quarterly. GA4 gaps compound—new campaigns, product changes, and team turnover create configuration drift. Treat it as a health check, not a one-time project.
Example Output
# GA4 Configuration Audit Report
## Company: TechFlow Solutions | SaaS B2B
### Critical Gaps Identified
**1. Missing Lead Quality Scoring (HIGH IMPACT)**
- **What's broken**: You're tracking "form_submit" but not distinguishing between demo requests, trial signups, and content downloads. All conversions look equal in GA4.
- **Why it matters**: Your sales team can't see which campaigns drive high-intent leads vs. awareness traffic. CAC appears inflated because you're counting low-intent conversions.
- **Fix**: Create 3 separate conversion events: `demo_request_qualified`, `trial_signup`, `content_download`. Pass lead score as a user property.
- **Effort**: Medium (requires form tracking update + event schema change)
**2. Broken UTM Tracking for Paid Search (CRITICAL)**
- **What's broken**: Your PPC campaigns aren't passing `utm_content` parameter, so you can't differentiate ad copy performance within GA4.
- **Why it matters**: You're losing visibility into which ad variants drive conversions. Budget allocation decisions are flying blind.
- **Fix**: Audit all paid search campaigns; ensure UTM structure includes `utm_source=google_ads`, `utm_medium=cpc`, `utm_content=[ad_id]`. Test with a single campaign first.
- **Effort**: Quick (configuration + QA)
**3. No User Journey Visibility Across Touchpoints (MEDIUM IMPACT)**
- **What's broken**: You're not capturing `utm_source` as a user property, so you can't see "which first-touch channel led to eventual customers?"
- **Why it matters**: Attribution is stuck at session level. You can't optimize for long-cycle B2B deals where awareness happens in month 1 and conversion in month 4.
- **Fix**: Create user property `first_touch_source` populated on first session. Build audience "Customers by First-Touch Channel."
- **Effort**: Medium (requires data layer update + audience configuration)
### Operational Friction Points
**Team is manually exporting GA4 data to reconcile with CRM**: Your conversion events don't include `lead_id` or `customer_id`, forcing weekly manual reconciliation. This is pure operational debt.
- **Fix**: Pass `customer_id` as user_id in GA4 implementation; enable BigQuery export for automated reconciliation.
- **Effort**: Medium (requires CRM integration planning)
### Priority Roadmap (Next 30 Days)
1. **Week 1**: Fix UTM tracking in paid search (quick win, immediate visibility)
2. **Week 2**: Implement lead quality event separation (medium effort, high ROI)
3. **Week 3**: Add first-touch source user property (enables attribution analysis)
4. **Week 4**: Enable BigQuery export and build automated reconciliation (eliminates manual work)
### Quick Wins (This Week)
- Audit and correct all active campaign UTM parameters
- Create 3 separate conversion events in GA4 (don't wait for implementation—use event parameters as workaround)
- Build "High-Intent Leads" audience based on form_submit + page_value > $500
Related Prompts
Related Reading
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