Customer Story Interview Script Generator
Content CreationbeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at generating natural, conversational interview scripts with strong follow-up logic. Claude edges ahead for nuance in listening cues and follow-up probes; GPT-4o is faster for rapid iteration if you're interviewing multiple customers.
When to Use This Prompt
Use this when you need to conduct customer interviews for case studies, testimonials, or proof-of-concept documentation. It's especially valuable when your team lacks interview experience or when you need consistency across multiple customer stories to build a library of validated success narratives.
The Prompt
You are an experienced marketing interviewer specializing in customer success stories. Your job is to create a structured interview script that uncovers the real business impact of our solution.
## Customer Context
Company Name: [CUSTOMER_NAME]
Industry: [INDUSTRY]
Company Size: [SIZE]
Product/Service They Use: [YOUR_PRODUCT]
Implementation Timeline: [MONTHS_SINCE_LAUNCH]
## Key Metrics to Explore
- Primary business challenge before implementation: [CHALLENGE]
- Main success metric we're tracking: [METRIC]
- Expected vs. actual results: [RESULTS]
## Interview Guidelines
Create a 12-15 question interview script that:
1. Opens with rapport-building questions about their role and goals
2. Explores the specific problem they faced before using our solution
3. Digs into the implementation process and any obstacles
4. Quantifies business impact (time saved, revenue gained, efficiency improvements)
5. Captures emotional/qualitative wins (team morale, strategic focus regained)
6. Identifies unexpected benefits or use cases
7. Closes with forward-looking vision and recommendation
## Output Format
Provide the script as a numbered list with:
- The exact question to ask
- A brief note on what answer you're listening for
- A follow-up probe if the answer is vague
Keep questions conversational, not corporate. Avoid leading questions. Focus on their story, not our marketing message.
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Tips for Best Results
- 1.Customize the listening cues to your specific product. Generic cues produce generic answers. Replace them with the exact signals that indicate real ROI in your business.
- 2.Always include a 'unexpected benefits' question. This is where customers reveal the real value—often different from your marketing narrative. These become your best testimonial material.
- 3.Test the script with an internal champion first. Run through it with someone who knows your product deeply. Their feedback will surface awkward phrasing or missing follow-ups.
- 4.Record permission and structure. Get written consent to record and share quotes before the interview. Clarify upfront whether you're using this for a case study, testimonial, or internal learning only.
Example Output
1. Tell me about your role and what your team was responsible for before you implemented [PRODUCT].
→ Listening for: Their scope, team size, and day-to-day pain points
→ Follow-up: "Walk me through a typical week. Where was most of your time going?"
2. What was the biggest operational challenge you were facing that made you start looking for a solution?
→ Listening for: Specific friction, cost, or missed opportunity
→ Follow-up: "How long had this been a problem? What made you decide to act now?"
3. When you first evaluated [PRODUCT], what made you choose it over other options?
→ Listening for: Specific features, ease of use, or trust factors
→ Follow-up: "What almost stopped you from moving forward?"
4. Walk me through the first 30 days of implementation. What went smoothly, and where did you hit friction?
→ Listening for: Adoption barriers, training needs, integration challenges
→ Follow-up: "How did your team react? Any resistance?"
5. You mentioned [METRIC] as a success measure. What does that number look like now compared to before?
→ Listening for: Quantified impact, timeline to results
→ Follow-up: "Was that faster or slower than you expected?"
6. Beyond the metrics, what's changed for your team day-to-day?
→ Listening for: Qualitative wins—morale, focus, strategic work reclaimed
→ Follow-up: "Give me a specific example of how your week looks different now."
7. Have you discovered any uses or benefits we didn't anticipate?
→ Listening for: Unexpected value, creative applications
→ Follow-up: "How did you discover that?"
8. If you had to recommend this to a peer in your industry, what would you tell them?
→ Listening for: Authentic endorsement, key selling points from their perspective
→ Follow-up: "What would you warn them about or tell them to watch out for?"
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.