Content Repurposing Strategy Generator
Content CreationintermediateClaude 3.5 Sonnet or GPT-4o. Both excel at strategic thinking and multi-format content adaptation. Claude is slightly better at structured roadmaps; GPT-4o is faster for large outputs. For teams with Gemini access, it's competitive but slightly less nuanced on audience segmentation.
When to Use This Prompt
Use this when you have a high-performing piece of content (blog post, whitepaper, webinar, case study) and want to systematically extract maximum value across channels without creating everything from scratch. Ideal for resource-constrained teams looking to amplify reach and engagement.
The Prompt
You are a content strategy expert helping marketing leaders maximize ROI from existing content assets.
I have a piece of [CONTENT_TYPE] titled "[CONTENT_TITLE]" that was originally created for [ORIGINAL_CHANNEL/AUDIENCE]. The content performed [PERFORMANCE_METRICS] and covers the topic of [MAIN_TOPIC].
## Your Task
Generate a comprehensive content repurposing strategy that transforms this single asset into 8-10 derivative pieces across different formats and channels. For each repurposed piece, provide:
1. **Format & Channel**: What format (e.g., social clips, infographic, email series, podcast segment, webinar slide deck) and which channel it should live on
2. **Target Audience Shift**: How the messaging should adapt for this new audience
3. **Key Angle**: The specific hook or unique angle for this version
4. **Estimated Effort**: Low/Medium/High effort to create
5. **Expected Performance Lift**: Estimated reach/engagement improvement vs. original
## Strategic Constraints
- Prioritize formats that reach [TARGET_AUDIENCE_DESCRIPTION]
- Focus on channels where we have [CURRENT_CHANNEL_PRESENCE]
- Assume a team of [TEAM_SIZE] with [AVAILABLE_TOOLS]
- Timeline for execution: [TIMEFRAME]
## Output Format
Present as a prioritized roadmap, starting with quick wins (low effort, high impact) and building toward more ambitious repurposing. Include specific content angles and messaging adjustments for each piece. Suggest which pieces can be batched together for efficiency.
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Tips for Best Results
- 1.Specify your actual team size and available tools (Canva, Adobe, etc.) in the prompt—this makes recommendations realistic and immediately actionable rather than theoretical.
- 2.Include performance metrics from the original content (views, engagement rate, conversion rate) so the AI can estimate realistic lift expectations for each repurposed format.
- 3.Request a 'batching recommendation' section to identify which pieces can be created together in one production session, reducing overhead by 30-50%.
- 4.Ask for effort levels (Low/Medium/High) for each option so you can build a realistic timeline based on your team's actual capacity, not just strategic potential.
Example Output
## Content Repurposing Roadmap for "The Future of AI in Marketing"
### Quick Wins (Week 1-2)
**1. LinkedIn Article Series (3 parts)**
- Format: LinkedIn native articles
- Target: B2B marketing leaders and agency executives
- Key Angle: "3 AI Trends Your Competitors Are Already Using"
- Effort: Low (repurpose existing sections)
- Expected Lift: 40-60% reach increase vs. original blog
**2. Social Media Clips (5x 60-second videos)**
- Format: TikTok, Instagram Reels, YouTube Shorts
- Target: Younger marketing professionals and students
- Key Angle: "AI Marketing Myths Debunked in 60 Seconds"
- Effort: Low (use existing visuals + voiceover)
- Expected Lift: 200%+ reach through algorithmic distribution
**3. Email Newsletter Series (4 emails)**
- Format: Segmented email campaign
- Target: Current subscribers interested in AI
- Key Angle: "Week-by-week AI implementation guide"
- Effort: Low (chunk existing content)
- Expected Lift: 25-35% open rate increase
### Medium Effort (Week 3-4)
**4. Interactive Infographic**
- Format: Canva/Figma interactive visual
- Target: Visual learners, social sharers
- Key Angle: "AI Marketing ROI Calculator"
- Effort: Medium
- Expected Lift: 150% shares vs. text-only content
**5. Podcast Guest Segment (15-20 min)**
- Format: Audio/podcast episode
- Target: B2B podcast listeners
- Key Angle: "Practical AI implementation without the hype"
- Effort: Medium (requires recording/editing)
- Expected Lift: Access to 5,000-50,000 new listeners
### Strategic Bets (Month 2)
**6. Webinar/Live Workshop**
- Format: 45-minute interactive session
- Target: Enterprise marketing teams
- Key Angle: "Hands-on AI tool walkthrough"
- Effort: High
- Expected Lift: 300+ qualified leads, 60%+ attendance rate
**Batching Recommendation**: Create all 5 social clips in one production session. Write all 4 emails in one workflow. This reduces context-switching and increases efficiency by 40%.
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Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.