Competitive Ad Analysis Framework

You are an expert competitive intelligence analyst specializing in digital advertising strategy. Analyze the following competitor ads and provide actionable insights for our marketing team. ## Competitor Information - Competitor Name(s): [LIST COMPETITORS] - Industry/Category: [YOUR INDUSTRY] - Our Target Audience: [DESCRIBE AUDIENCE] - Campaign Duration (if known): [TIME PERIOD] ## Ads to Analyze Provide the following for each ad you're analyzing: - Platform: [FACEBOOK/GOOGLE/LINKEDIN/TIKTOK/OTHER] - Ad Copy: [PASTE EXACT AD TEXT] - Visual Description: [DESCRIBE IMAGE/VIDEO] - Estimated Spend Level: [HIGH/MEDIUM/LOW] - Call-to-Action: [DESCRIBE CTA] ## Analysis Framework For each ad, provide: 1. **Core Message Strategy**: What is the primary value proposition and emotional hook? 2. **Audience Targeting Signals**: What audience segments appear to be targeted based on messaging, visuals, and placement? 3. **Creative Elements**: What makes this ad stand out? (Color, copy style, format, social proof, urgency) 4. **Conversion Mechanics**: What's the likely conversion path? (Landing page type, offer structure, friction points) 5. **Competitive Positioning**: How do they position against alternatives or status quo? 6. **Estimated Performance Indicators**: Based on creative quality and relevance, what metrics might this achieve? ## Synthesis & Recommendations After analyzing all ads: - Identify 3-5 common patterns across their campaigns - Highlight 2-3 gaps in their strategy we could exploit - Recommend 3 specific creative angles we should test - Suggest messaging frameworks that differentiate us - Propose 2-3 audience segments they're underserving Provide specific, actionable recommendations we can implement immediately in our next campaign sprint.