AI-Ready CMO

Scaling & Governance Starter Kit

Lightweight structure that lets you scale without breaking things.

Why This Exists

Scaling AI across a team doesn’t just mean using more tools.

It means creating just enough structure to:

  • Keep velocity high
  • Prevent chaos
  • Protect brand and data

AI Maturity Ladder

StageFocusSignals You’re Here
PilotProof of concept1–2 test cases, CMO-driven, manual effort
AdoptionTeam buy-inTeam self-initiates use, documenting wins
WorkflowsOperational loopsShared processes, playbooks, early rules emerge
CultureAI is default modeRituals, team fluency, async ops, feedback integrated
Tip: Use this in workshops or retros. Ask: What would move us one level up?

Governance Layers Checklist

LayerDescriptionExample
Access ControlWho can use what tools, for what tasks?SDRs can use AI to draft, but not send emails
Prompt QAStandard for tone, facts, and brand before publishingChecklist for AI output: Is it accurate? On-brand? Clear?
Approval LoopsWhat must be reviewed by a human?Blog posts require content lead review
Logging & ReviewCan you track and audit AI usage?Monthly report of top prompts and flagged outputs
Tip: Start with 2 layers max. Add others only as risk or scale increases.

Rollout Planner

1

Pilot

Pick 1–2 use cases. Run them. Capture wins.

2

Package

Turn the win into a repeatable loop. Document the workflow and prompt.

3

Share

Socialize the success across teams. Show time saved, velocity gained.

4

Expand

Add 2–3 more use cases. Apply governance. Track adoption.

Use Case Adoption Tracker

Use CaseOwnerLive?Reviewed?Notes
Blog repurposing[Name]🟡Still missing prompt QA stage
Demo email follow-up[Name]Auto-routed to SDRs
Campaign recap slides[Name]🟡Needs better input formatting