Operational Debt Scorecard

Rate each statement from 1 (Strongly Disagree) to 5 (Strongly Agree). Your total score updates automatically as you go.

• We have too many recurring meetings that don't drive decisions
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• Key information lives in Slack threads, not shared docs
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• People attend meetings "just in case"
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• Cross-functional handoffs regularly stall
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• We rely on people, not systems, to keep things moving
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• Content can't go live without approval from 2+ people
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• Campaign timelines slip due to review delays
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• There's no self-serve QA or brand check process
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• The same feedback is given on the same types of content
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• I personally touch most final outputs before launch
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• We redo the same type of work frequently without templates
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• Simple tasks take longer than they should
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• New team members take weeks to become productive
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• We haven't documented most of our recurring workflows
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• Tools are underused because no one owns enablement
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• We use 3+ tools that overlap in function
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• No one owns the martech stack end-to-end
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• AI tools are adopted randomly, not strategically
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• Data doesn't flow between tools without manual effort
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• We've bought tools we barely use
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• We rarely review campaign results as a team
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• We don't know which content types perform best
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• Performance insights don't reach the people creating work
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• There's no routine retrospective for marketing
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• We optimize based on gut, not data
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