10 Best AI Video Tools for B2B Companies

Enterprise marketing leaders need AI video solutions that scale production, reduce costs, and maintain brand consistency across campaigns.

Last updated: February 2026 · By AI-Ready CMO Editorial Team

B2B marketing teams face mounting pressure to produce high-quality video content at scale—from product demos and customer testimonials to thought leadership and sales enablement materials. Traditional video production is expensive, time-consuming, and difficult to iterate quickly. AI video tools now enable marketing teams of any size to generate, edit, and personalize video content in minutes rather than weeks.

This list focuses on tools that solve real B2B challenges: creating professional videos without in-house production teams, personalizing content for different buyer personas, and maintaining consistent branding across dozens of variations. We've prioritized tools with strong API integrations, enterprise-grade security, and pricing models that scale with growing content demands.

Whether you're building a sales enablement library, producing webinar content, or personalizing outreach videos, these tools deliver measurable ROI by reducing production timelines and enabling rapid experimentation.

Synthesia9.2/10

Purpose-built for B2B video at scale with AI avatars, multi-language support, and enterprise SSO. Synthesia excels at creating product demos, training videos, and personalized sales outreach—critical for enterprise GTM teams. Pricing scales efficiently for high-volume production, and API access enables workflow automation.

AI Video & Creative · Premium ($30-100+/mo per user, plus usage-based video generation credits; enterprise custom pricing)

Try Synthesia

InVideo AI8.8/10

Converts scripts and blog posts into polished B2B videos in minutes with built-in stock footage, music, and brand templates. Strong for repurposing thought leadership content and creating sales collateral. Affordable per-video pricing makes it ideal for mid-market teams scaling video production without dedicated producers.

AI Video & Creative · Freemium: Free tier (1 video/month, watermarked); Creator ($25/mo, 5 videos); Business ($60/mo, 50 videos); Enterprise custom

Try InVideo AI

Pictory8.5/10

Specializes in turning long-form content (webinars, podcasts, articles) into short-form B2B videos with automatic editing and captions. Excellent for maximizing content ROI across LinkedIn, YouTube, and email. Integrates with popular CMS platforms and supports batch processing for efficiency.

AI Video & Creative · Freemium: 5 videos/month free (watermarked). Starter $25/mo (50 videos/mo), Professional $99/mo (unlimited videos), Enterprise custom pricing.

Try Pictory

Lumen58.3/10

AI-powered video creation from text with strong brand kit controls and template library suited to B2B aesthetics. Lumen5 handles social media repurposing and webinar promotion well. Pricing tiers accommodate growing teams, and the interface requires minimal video experience.

AI Video & Creative · Freemium: Free tier available (limited videos/month, stock library), Creator ($25/mo), Business ($60/mo), Enterprise (custom)

Try Lumen5

Adobe Firefly8.1/10

Generative AI integrated into Adobe Creative Suite (Premiere Pro, After Effects) for B2B teams already invested in Adobe. Enables rapid iteration on video editing, motion graphics, and visual effects. Premium pricing justified for enterprises needing seamless workflow integration and advanced customization.

AI Design · Premium (included with Creative Cloud at $54.99–$82.49/mo per seat; standalone Firefly credits available via pay-as-you-go)

Try Adobe Firefly

Canva AI7.9/10

Accessible video creation with AI-assisted design and text-to-video features for B2B teams without design expertise. Strong for quick social clips, email thumbnails, and presentation videos. Canva Teams supports brand consistency across distributed marketing organizations at reasonable cost.

AI Design · Freemium: Free tier available; Pro $180/year (or $15/mo); Teams from $30/mo per person

Try Canva AI

Midjourney7.6/10

Generates high-quality AI images and visual assets for B2B video backgrounds, thumbnails, and graphics. While not a video tool directly, Midjourney output significantly accelerates video production workflows. Best suited for teams with design capability to integrate outputs into video projects.

AI Design · Premium ($120-240/mo per seat; $10/mo basic tier available)

Try Midjourney

DALL-E7.4/10

OpenAI's image generation tool creates custom B2B visuals for video projects, product mockups, and marketing materials. API access enables programmatic asset generation at scale. Lower cost per image than Midjourney, though quality varies more—suitable for high-volume, lower-stakes visual needs.

AI Design · Freemium: 15 free credits monthly, then $0.080 per image (4 MP), $0.16 per image (1024×1024), $0.20 per image (1792×1024 or 1024×1792)

Try DALL-E

HubSpot AI7.2/10

Native video tools within HubSpot's platform enable B2B teams to create personalized sales videos and email content directly from CRM data. Strong for sales enablement and customer journey videos. Limited creative flexibility compared to dedicated video tools, but excellent for workflow integration and lead tracking.

AI Marketing Analytics · Premium ($1,200-3,200/mo for Professional+ tiers); AI features included in higher-tier subscriptions, not standalone pricing

Try HubSpot AI

10.

Drift7/10

AI-powered conversational video for B2B sales and support teams, enabling personalized video messages at scale. Drift's strength lies in one-to-one sales outreach and customer engagement rather than broadcast content. Integrates with CRM and email platforms for seamless buyer journey insertion.

AI Outreach & CRM · Freemium with Pro starting at $500/month; Enterprise pricing custom based on conversation volume

Try Drift

11.

Kite73/10

AI-powered screen recorder that transforms captures into polished Apple-style product demos with 3D zoom animations, device mockups, and AI voiceovers.

AI Video & Creative · Freemium: Full features free (watermarked), paid tiers remove watermarks. YC-backed startup.

Try Kite

Our Methodology

Tools were evaluated on production speed, B2B-specific features, pricing scalability, integration capabilities, and output quality for enterprise use cases. We prioritized solutions that reduce time-to-production for common B2B scenarios: product demos, sales enablement, webinar content, and personalized outreach.

Evaluation dimensions:

Speed & Ease: How quickly can non-video experts create professional content?
B2B Fit: Does the tool solve real enterprise marketing challenges (personalization, compliance, brand control)?
Scalability: Does pricing scale efficiently as production volume grows?
Integration: API access, CRM/marketing platform connectors, and workflow automation capabilities
Quality: Output professionalism and customization depth for brand-critical content
ROI: Cost per video and time savings relative to traditional production

Tools ranked highest balance speed, quality, and enterprise-grade features without requiring specialized video production skills.

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